Seoul, Korea – SeaPRwire, Asia’s leading press release distribution platform, has entered into an exclusive partnership with Seoul-based ARTIVE – Korea’s top metaverse agency, to promote K-pop artists’ virtual concerts to media outlets and fans globally.

This groundbreaking collaboration aims to drive greater awareness of K-pop metaverse events by leveraging SeaPRwire’s media network spanning over 80,000 news sites and journalist contacts across Southeast Asia.

According to James Scott, Chief Strategy Officer at SeaPRwire, “As Korean pop music continues to grow rapidly in international popularity, an increasing number of top K-pop artists like BLACKPINK and BTS are launching virtual concerts and fan events in metaverse environments to engage with their global fanbase. Our partnership with ARTIVE will enable the promotions for these online events to achieve wider visibility through targeted press release distribution.”

ARTIVE has produced metaverse concerts for leading performers like GFRIEND, (G)I-DLE and MAMAMOO that attracted over 50 million global views to date. Through this tie-up with SeaPRwire, ARTIVE aims to drive 10 times more media coverage for its next slate of concerts by K-pop groups APINK, ATEEZ and AleXa in the second half of 2023.

Scott added, “K-pop is now a multi-billion dollar global phenomenon, with some bands outselling even major Western popstars. As Korean talent agencies increasingly integrate technologies like VR, blockchain and NFTs as tools to foster deeper fan connections, communicating these web 3.0 strategies effectively to media becomes pivotal. Our press release services can make that happen quickly.”

According to SeaPRwire’s analysis, online press releases result in a 20% higher clickthrough rate compared to other digital marketing channels like email, social media and banner ads. The company expects entertainment & media press releases to account for over 30% of its Korean content distribution volume this year – on par with leading industries like IT and business services.

SeaPRwire’s platform makes it easy for brands to craft press releases in Korean and English and distribute them to the most relevant journalists globally. Advanced analytics provide real-time monitoring of which outlets pick up the news stories. The end-to-end solutions are aimed at boosting clients’ brand building, website traffic and fanbase engagement – key success markers for monetization.

“With Hallyu’s rising influence, this is the perfect time for Korean artists to amplify their presence worldwide through impactful PR strategies. We’re excited to make that happen,” Scott concluded.

About SeaPRwire

SeaPRwire ( is a leading global provider of wire distribution services to media relations and marketing communications professionals. SeaPRwire’s platform allows clients to identify key factors of their press releases and measure meaningful impact. It has a strong media network in Southeast Asia, indexing news from thousands of worldwide sources. SeaPRwire’s media network support multi-lingual press release distribution, including English, Chinese, Vietnamese, Thai, Malay, Indonesian, Filipino and more.

Media Contact

Tina Lee, PR manager