Category: iGame

(AsiaGameHub) - ELA Games is enhancing the visibility of its content through a strategic partnership with online casino resource platform Gamblizard. A dedicated ELA Games directory has been developed and launched on Gamblizard, giving iGaming professionals access to explore the studio’s full game portfolio. Gamblizard is positioned as an online casino encyclopedia and resource platform founded on principles of transparency, safety, and user-centered content—including casino reviews, bonus details, and responsible gambling guidance. Ethan Silberstein, Senior Content Expert at Gamblizard, remarked: “This collaboration enables us to present ELA Games in a clear and organized manner. Our objective is to deliver accurate and valuable insights into each title, helping users understand how the games function before playing them.” Gamblizard will offer comprehensive analyses of ELA Games’ titles, highlighting gameplay mechanics, storylines, and visual design to provide a thorough overview of the studio’s content library. Yaroslav Soloshenko of ELA Games stated: “Our partnership with Gamblizard marks a significant advancement in boosting our brand visibility. A custom-tailored directory on their reputable platform allows us to showcase the full depth and richness of our portfolio in one accessible location. We are excited to move beyond a simple list of games and instead present players and partners with an in-depth look at the immersive mechanics, distinctive art styles, and engaging gamification features embedded in every release.” In recent discussions, ELA Games shared insights with iGaming Expert on the benefits of diversified slot portfolios and session-based curation over relying solely on “hero games” in mature markets such as Denmark. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - EveryMatrix is set to enter its second Canadian province, having received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) to offer its iGaming technology in Alberta. The company will be authorized to provide its casino and sports platform technologies to licensed operators in Alberta, where the regulated iGaming market is anticipated to launch on July 13th of this year. This Alberta license signifies EveryMatrix's ongoing expansion across North America, where it already holds licenses in Ontario, as well as in the US states of Connecticut, Michigan, New Jersey, Pennsylvania, and West Virginia. Rani Axon, Market Manager for North America at EveryMatrix, stated: “Entering Alberta represents an exciting milestone for the Group as we further extend our presence into one of North America’s most appealing regulated markets. “This approval underscores the proficiency of our compliance team and our preparedness to meet regulatory standards in any market.” Leading titles from EveryMatrix’s in-house studio, Fantasma Games, will be accessible to licensed operators from the market's launch day, alongside aggregated content that offers further expansion possibilities. The iGaming supplier has already secured commercial agreements in Alberta for both its platform and in-house gaming content. Numerous operators are also planning to obtain licenses for the Canadian province. PointsBet and Caesars Entertainment have initiated pre-registration for residents in anticipation of opening day, while BetMGM, Betway, DraftKings, and FanDuel have all confirmed their intentions to enter the market. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A court ruling in Puerto Rico has sided with businesses seeking to restore a transparent and competitive framework for the distribution and licensing of gaming machines. The appeals court of San Juan has deemed that inconsistencies in Puerto Rico’s laws governing “MAJAR” gaming machines installed in bars, shops, and small venues are no longer enforceable. As such, the Gaming Commission of Puerto Rico (PRGC) must begin reintroducing a licensing application and regulatory framework for businesses wishing to provide MAJAR gaming machines. The PRGC will oversee the enforcement of laws related to Puerto Rico’s casino sector, gaming halls, sports betting franchises, gaming machine distribution, and horse racing. The individual laws for gambling disciplines will be maintained under separate acts, as Puerto Rico has not yet developed a standardized charter to govern its gambling sector. In 2024/2025, 30 domestic businesses brought an appeal to San Jose, disputing the reasons why the PRGC had denied their venues the right to process gaming machine licenses under the new regulatory framework introduced by Regulation 9647. The San Jose determination concluded that the PRGC could not indefinitely delay nor refuse the processing of applications while simultaneously imposing new compliance obligations on operators. The court held that businesses had the right to seek licenses under the existing legal framework and that the regulator was obligated to establish a functioning “administrative pathway for applications to be reviewed and adjudicated.” Patchwork rules and statutes The dispute has exposed the fragmented nature of Puerto Rico’s gambling laws, where casino gaming, sports betting, route gaming machines, and online wagering are governed through a patchwork of statutes and administrative regulations rather than a unified gambling code. At the center of the conflict are MAJAR machines: slot-style gaming terminals typically installed outside casinos in authorized venues such as bars, restaurants, and convenience stores. For years, the market operated in a semi-regulated environment with thousands of machines distributed across the island under inconsistent oversight. Puerto Rico authorities sought to modernize the system through Regulation 9647, approved in January 2025 by the Financial Oversight and Management Board. The framework introduced mandatory licensing for each machine, visible registration tags, digital monitoring systems, and a requirement that all machines connect to a centralized technological platform overseen by the regulator. The PRGC formally launched the interconnection program in January 2026, giving operators 90 days to prove they had contracted certified technology suppliers capable of linking their machines to the government monitoring network. Regulators argued that the reforms were necessary to improve tax collection, increase operational traceability, and clamp down on illegal gambling activity, which remains widespread across Puerto Rico. Industry estimates continue to suggest that unlicensed operators control a dominant share of the island’s gaming machine and online gambling activity. Operators claimed the regulator was selectively enforcing the rules and preventing legitimate businesses from entering the legal market. The court ruling now means that the PRGC is obligated to process applications and reopen the licensing pathway for operators wishing to regulate their businesses under the new framework. The case carries significant implications for Puerto Rico’s broader gambling market. Gaming revenues generated through machine licensing and oversight contribute to public finances, including funding tied to the Puerto Rico Police Retirement System. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - India’s government has issued a warning that prediction market platforms like Polymarket are targeting players, even as a ban on online real money games (RMG) is being rolled out. In a notice from the Ministry of Electronics and Information Technology (MeitY), it was stated that players are evading restrictions by using virtual private networks (VPNs) and converting Indian rupees into stablecoins such as USD Coin to facilitate transactions. The statement noted: “This raises serious concerns regarding illegal online betting, bypassing of regulatory systems, possible financial risks, and dangers to public order and economic stability.” Similar to many countries worldwide, India has explicitly banned prediction market platforms—here, under Section 69A of India’s IT Act. Prediction markets aren’t the only gambling-related products to be banned; a prohibition on online gaming was introduced in August 2025 following the passage of the Promotion and Regulation of Online Gaming Rules Act (PROG Act). MeitY reminded intermediaries like VPN providers of their obligations under India’s IT Act and IT rules to ensure their services are not used to access websites prohibited by Indian law. The Ministry stated: “Given the gravity of the situation, MeitY hereby reiterates with increased emphasis that all VPN service providers and other intermediaries must make reasonable efforts to avoid hosting, storing, or allowing access to any such platforms offering unlawful information—including ‘Polymarket’ and other similar non-compliant platforms operating in violation of the law.” MeitY is responsible for overseeing the implementation of the PROG Act, and enforcement of the online gaming ban began on May 1. Under the legislation, all apps, devices, and services involving real-money gaming mechanisms and transactions are prohibited. Those found violating the laws by promoting or advertising such services can face penalties of up to three years’ imprisonment and fines of up to ₹1 crore (€82,469). MeitY added that any VPN provider failing to fulfill its duty of conducting necessary due diligence to prevent access to gambling platforms could face legal action and would not be protected by sections of India’s IT rules that grant exemptions for third-party links or data shared via their services. As of the time of writing, India is not among the 33 countries listed as completely restricted from accessing Polymarket on the platform’s website. However, Polymarket does warn users that using a VPN to access its platforms in these restricted countries violates its terms of service. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Spain's Ministry of Consumer Affairs has directed the Directorate General for the Regulation of Gambling (DGOJ) to initiate a public consultation regarding proposed amendments to the nation's Gambling Regulation Act (Law 13/2011). The DGOJ has been tasked with collecting feedback on reforms intended to "modernise gambling laws in response to the growth of online gambling and new technologies." This public consultation will remain open until June 22, 2026. Feedback is sought on proposed changes that would prohibit gambling operators from utilizing celebrities, public figures, and influencers in their advertising and customer acquisition efforts. Additionally, the consultation will examine restrictions on "organic search engine advertising." As part of its Agenda 2030, the Ministry of Consumer Affairs will continue to review and propose new federal directives concerning gambling-related infractions. Revisiting the ban on celebrity endorsements The prohibition on influencer and celebrity endorsements was initially slated for inclusion in the Royal Decree on Advertising, which established a new federal code for media, including a ban on welcome bonuses and limiting gambling advertisements on television and radio to the hours between 1 am and 5 am. However, this measure was contested in the Supreme Court by Jdigital, Spain's online gambling industry association. In 2024, Jdigital successfully argued that the DGOJ had circumvented oversight and that the ban on influencer/celebrity endorsements lacked a sufficient legal foundation when assessed as part of a broader package of federal laws aimed at improving restrictions. The DGOJ is now revisiting this mandate, expanding its scope to include a requirement that gambling offers only appear in search results when users are specifically searching for betting or gambling-related terms. The reform aims to update Spain's 15-year-old gambling legislation and better accommodate the expansion of online gambling and digital platforms. The overarching goal is to enhance consumer protection, bolster prevention strategies, and provide more robust tools to combat illegal gambling. This consultation is a component of a wider gambling harm prevention strategy by Spain's Ministry of Consumer Affairs. Spain has confirmed that its new mandatory algorithm for detecting problem gambling will be implemented across all licensed operators. This reform is part of a new technology-driven initiative being developed by the DGOJ to improve security, control, and prevention measures within the gambling sector. Key measures already introduced include: The deployment of an automated algorithm designed for the early detection of risky gambling behavior patterns. The establishment of a Joint Deposit Limits System to prevent users from circumventing restrictions by switching between different platforms. The Protocol for Action on Identity Fraudulent Taxpayers (PACS), developed in collaboration with law enforcement and the Spanish Tax Agency. The launch of the "Stop Juego" mobile application, which facilitates voluntary self-exclusion and the immediate blocking of access to gambling. The introduction of new advertising warnings that emphasize operators' financial benefits rather than solely focusing on individual responsibility. The DGOJ asserts that these technical changes will implement some of the most stringent controls and surveillance standards for gambling licenses among EU member states. Nevertheless, the authority has provided limited details on the implementation of its proposed technical controls, with most still undergoing beta testing. In March, DGOJ Director General Mikel Arana offered the first update on the technical measures, stating that the proposed monitoring system analyzes over 60 behavioral and transactional variables in real time. The algorithm has not yet been tested in a live operational environment. The DGOJ has instructed operators to prepare for its implementation in the coming months, although no technical specifications regarding the integration of gaming and compliance platforms have yet been shared with licensees. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Bally’s Intralot and evoke have pushed back the deadline for talks regarding a potential takeover, though the specific reason for the extension hasn’t been confirmed. Rumors had been circulating for some time that Bally’s Intralot was planning to acquire evoke at a price of 50p per share. When the initial announcement of the possible deal was confirmed in late April, Bally’s Intralot had the option to extend the offer beyond the first deadline of 18 May 2026. evoke has since agreed to that request. Bally’s Intralot now has until 17:00 BST on 8 June 2026 to confirm whether it intends to move forward with the acquisition. However, this deadline can also be extended with the consent of the operator behind William Hill, 888 and Mr Green. Any offer from the Athens-listed company is subject to standard conditions and approvals, and Bally’s Intralot also reserves the right to adjust the offer’s terms—including price, the form and mix of consideration, and the transaction structure. “This is an opportunity we are pursuing with conviction.” Robeson Reeves, Chief Executive Officer at Bally’s Intralot Robeson Reeves, Chief Executive Officer at Bally’s Intralot, stated when the potential offer was first announced: “We have built a business with a margin profile that stands out in this industry. evoke has the scale. “We see a compelling opportunity to bring our operating model to a significantly larger business, and the potential to transform its financial performance through massive synergies that we are uniquely positioned to deliver. This is an opportunity we are pursuing with conviction.” evoke has been conducting a strategic review of its operations since December last year. During the operator’s recent FY2025 earnings call, Group CEO Per Widerström noted that discussions with Bally’s Intralot about a possible offer “remain active”. Attractive markets While the timeline for the evoke deal has been extended, Bally’s Intralot released its preliminary Q1 2026 results, with group revenue rising to €268.1m compared to the same period last year (Q1 2025: €95.6m), and adjusted EBITDA increasing to €100.2m (Q1 2025: €30.2m). During Bally’s Intralot’s FY2025 earnings call last month, Reeves explained the markets that caught the company’s attention when the opportunity to make an offer for evoke arose. The CEO acknowledged that due to market dynamics, Italy wouldn’t have initially stood out to Bally’s Intralot, but it does hold appeal for the firm. Romania and Spain were also highlighted. evoke operates the 888casino, 888sport, 888poker and William Hill brands in Italy and Spain, while the group also offers 888 and Winner in Romania. Reeves said at the time: “Romania is an attractive market and was on the list. There’s also a layering aspect—they’re a solid player in Spain, and we already have a presence there, so there’s logic to that. “With any M&A opportunity, you have to look at everything holistically. We need to take all appropriate steps. I see some of these as ways to speed up our growth. Building an international footprint like theirs would take many years at that scale, so we’ll review all opportunities. It’s a sensible fit.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Bally’s Intralot and evoke have extended the deadline for their discussions regarding a potential takeover, though the specific reason for this extension has not been officially confirmed. For some time, there have been reports suggesting that Bally’s Intralot was considering acquiring evoke at a price of 50p per share. When the initial announcement of this potential deal was made towards the end of April, Bally’s Intralot was granted the option to extend the offer beyond the original deadline of May 18, 2026. This extension has now been agreed to by evoke. Bally’s Intralot now has until 5:00 PM BST on June 8, 2026, to decide whether to proceed with the acquisition. However, this deadline can be further extended with the agreement of the operator, which also manages brands such as William Hill, 888, and Mr Green. Any offer submitted by the Athens-listed company will be subject to standard conditions and necessary approvals. Bally’s Intralot also retains the right to modify the terms of its offer, including the price, the form and mix of consideration, and the overall transaction structure. “This is an opportunity we are pursuing with conviction.” Robeson Reeves, Chief Executive Officer at Bally’s Intralot Robeson Reeves, Chief Executive Officer at Bally’s Intralot, commented at the time of the initial potential offer announcement: “We have established a business with a margin profile that distinguishes itself within this industry. evoke possesses the necessary scale. “We perceive a significant opportunity to apply our operating model to a considerably larger business, with the potential to enhance its financial performance through substantial synergies that we are uniquely positioned to deliver. This is an opportunity we are pursuing with conviction.” evoke has been conducting a strategic review of its operations since December of the previous year. During the company’s recent FY2025 earnings call, Group CEO Per Widerström indicated that discussions with Bally’s Intralot concerning a possible offer ‘remain active’. Attractive markets While the timeline for the evoke deal has been extended, Bally’s Intralot has released its preliminary results for the first quarter of 2026. Group revenue increased to €268.1 million compared to the same period last year (Q1 2025: €95.6 million), and adjusted EBITDA rose to €100.2 million (Q1 2025: €30.2 million). During Bally’s Intralot’s FY2025 earnings call last month, Reeves elaborated on the markets that attracted the company’s attention when the possibility of an offer for evoke emerged. The CEO acknowledged that while Italy might not have initially stood out due to market dynamics, it does hold appeal for Bally’s Intralot. Romania and Spain were also identified as key markets. evoke operates the brands 888casino, 888sport, 888poker, and William Hill in Italy and Spain. The group also features 888 and Winner in Romania. Reeves stated at the time: “Romania is an attractive market and was on our radar. There’s also a complementary aspect, as they are a solid player in Spain, where we already have a presence, so there is a logical connection. “With any M&A opportunities, a comprehensive evaluation is necessary. We must undertake all appropriate steps. I view some of these as ways to accelerate our growth. To achieve the international footprint they possess would take many years, and at that scale, so we will examine all possibilities. It represents a sensible alignment.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Revolut has rolled out its first ever physical crypto card, launching initially with a Dogecoin-themed debit card for users located in the UK and EEA. Key Information To Note The card functions at every location that accepts Visa and Mastercard payments. Revolut automatically converts crypto to fiat currency when users complete checkout. Crypto transactions may trigger tax liabilities, based on the local regulatory requirements in a user's jurisdiction. The card connects directly to users' existing crypto holdings, so customers do not have to manually convert their coins before making purchases. When a transaction is processed at checkout, Revolut completes the conversion in real time and sends standard fiat currency to the receiving merchant. Physical crypto card. Much bright. Very tap-friendly. Do not invest unless you are ready to lose the full sum you put in. This is a high-risk investment, and you should not expect to receive protection if something goes wrong. Spend 2 minutes to learn more: https://t.co/lCrP5I8bqr pic.twitter.com/rJczJAwu1P— Revolut (@Revolut) May 18, 2026 Crypto Spending Faces Its Largest Consumer Trial To Date The Dogecoin-themed card comes equipped with an LED display that lights up when a payment is processed. Revolut confirmed that crypto purchases incur no additional exchange fees, though users will still be charged according to the live market exchange rate at the exact time of purchase. Usage terms for the card include a £100,000 limit per individual transaction, and a maximum cap of 100 conversions permitted within a 24-hour window.Revolut's existing scale adds significant credibility to the new product. The fintech serves more than 70 million users across the globe, meaning its crypto card has far broader reach than most crypto-native debit products on the market. The UK and EEA rollout follows Revolut being granted a full UK banking licence in March 2026, as well as its submission of an application for a US banking charter in the same month. The US regulatory application signals a wider crypto payments strategy from the firm. A potential future launch in the US would make the card available in one of the world's largest consumer markets, though Revolut has not yet shared an official timeline for this rollout. Tax regulations remain the biggest point of friction for crypto spending. In many countries, using crypto to make purchases is classified as a taxable disposal. Users may be required to keep detailed records of cost basis, capital gains and losses, particularly if they use crypto for regular, everyday payments. Revolut has also secured approval from the FCA to offer leveraged investment products, discretionary portfolio management and advisory services, positioning the new card as part of its wider product expansion across banking, investing and digital asset verticals. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A 19-year-old Canadian man has been charged in Florida over an alleged cryptocurrency fraud scheme that prosecutors say stole more than $13 million from victims. Good to Know Prosecutors say victims lost more than $13 million in cryptocurrency. Trenton Richard David Johnston allegedly posed as a crypto support agent and search engine support representative. Brandon Michael Tardibone of Miami also faces charges tied to laundering and harboring Johnston. Federal prosecutors say Johnston lived in the Miami area while unlawfully present in the US after overstaying his visa. The U.S. Attorney’s Office for the Southern District of Florida alleges he worked with others to access victim accounts and crypto wallets. Prosecutors Say Luxury Spending Followed Crypto Theft The alleged scheme relied on impersonation, according to authorities. Johnston and co-conspirators allegedly pretended to represent a popular search engine and crypto-related companies, then used that access to transfer digital assets for their own benefit. Authorities also charged 28-year-old Brandon Michael Tardibone of Miami. Prosecutors allege Tardibone harbored Johnston while he stayed in the US unlawfully and helped launder proceeds from the fraud.The indictment also points to spending after the alleged thefts. Prosecutors say the pair used more than $1 million in illicit proceeds on luxury vehicles, jewelry and nightlife expenses. Johnston faces conspiracy to commit wire fraud and conspiracy to commit money laundering charges. Each count carries a possible prison term of up to 20 years if convicted. Tardibone faces conspiracy to commit money laundering, which carries up to 20 years in prison, and harboring an alien in the US, which carries up to 10 years. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A London court has thrown out a £100,000 lawsuit filed by English poker player Dr. Mortaza Sahibzada, who claimed he was unfairly banned from Hippodrome Casino due to his short-session poker strategy. Good to Know Dr. Mortaza Sahibzada sought £100,000 in damages. He alleged the casino barred him after complaints about rapid cash-outs. Judge Andrew Holmes ruled that Hippodrome Casino could refuse him entry. Sahibzada played at the PokerStars-branded poker room in London, which regularly hosts events like the UK and Ireland Poker Tour. He employed a disciplined “hit-and-run” approach, exiting games quickly after winning around £75. This style often frustrates other players, as it limits their opportunity to recoup losses. However, Sahibzada defended his method as “innovative,” claiming it enabled him to earn up to £2,000 per month. Casino Ban Case Ends In Dismissal The former Imperial College engineering researcher described his strategy as a form of safe gambling and referred to himself as “an expert in safe gambling.”In court, he stated: “I was making a living, and I became really good in my niche, which was to play for very short hours and to have a very modest target.” Hippodrome Casino offered a different version of events. The venue explained that Sahibzada was suspended in September 2023 following multiple negative interactions with staff and fellow players, as well as concerns about problematic gambling behavior. Casino lawyer Harry Stratton said:“In September 2023, Hippodrome suspended him from membership following a number of unpleasant interactions with staff and concerns about problem gambling, and barred him from entering or gambling at its casino.” Stratton further dismissed the lawsuit as “totally without merit” and “bound to fail.” He added: “It is not clear on what basis he claims he has a legal right to gamble at Hippodrome, especially since Dr. Sahibzada acknowledges the casino’s right to deny entry.” Judge Andrew Holmes sided with Hippodrome Casino, finding no legal grounds for the claim. In his judgment, he observed: “I cannot see how it can be argued that there has been any breach of contract under these circumstances.“The casino has the right to determine who may enter its premises or use its services.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - JPMorgan Chase has lifted its holding in Entain to around 7%, adding further US influence to a gambling group still listed in London but increasingly shaped by American investors. Good to Know JPMorgan moved above the 5% reporting threshold on May 8. The bank holds 5.6% through direct voting rights and 1.4% via financial instruments. Entain shares stood at £5.42 that day, putting the stake at roughly £244.9 million, or $331 million. Entain controls Ladbrokes, Coral, bwin and Sportingbet, though its shareholder base now carries far less of a European profile. Capital Research and Management Company holds about 10%, Dodge & Cox owns around 9.2%, and Eminence Capital has roughly 6.4%. BlackRock, Vanguard and Fidelity also appear on the register. That makes JPMorgan look less like a lone purchaser and more like one element of a broader trend. Institutions hold about 55% of Entain, and much of that institutional capital originates in the US. BetMGM Pulls Entain Toward America The straightforward view is that JPMorgan spotted a beaten-down stock. Entain has fallen 31.8% year-to-date and 65% over five years, so a value play stands to reason.Yet the sharper question is why Entain devotes so much investor attention to BetMGM when it owns only half of the business. The answer lies in the ownership profile. Major shareholders in New York, Boston, Los Angeles and San Francisco focus more on US sports betting, iGaming expansion and BetMGM profit goals than on retail trends at Ladbrokes or regulatory matters in Germany. Flutter Entertainment already acted on similar logic. In May 2024, Flutter moved its primary listing to the NYSE after building its identity around FanDuel. CEO Peter Jackson said: “a US primary listing is the natural home for Flutter given FanDuel’s number one position in the US.” By May 2026, Flutter had begun reviewing its remaining London secondary listing, with a possible full LSE exit by the end of Q2. The reasons were clear: deeper US capital markets, better valuations for US-listed shares and stronger access to American institutions.Entain has not pursued a listing change, but the pressure points appear familiar. BetMGM keeps steering the narrative westward, while legacy UK and European brands generate less excitement among the funds capable of moving the share price. A takeover possibility also lingers in the background. MGM Resorts offered about $11 billion in stock for Entain in January 2021. Entain declined. DraftKings then advanced a $22 billion bid. Entain rejected that too. MGM revisited the idea in 2023 and 2024 before signaling no near-term M&A plans. The figures now look different. MGM shares are largely flat over five years, while Entain is down 65%. A US-listed entity with full control of BetMGM could appeal more strongly to American shareholders than the current joint-venture structure. JPMorgan may simply be buying the dip. But a 7% stake also gives the bank a voice if investors begin pressing whether Entain should remain a London-listed European gambling group, seek a sale, or follow Flutter closer to New York. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Harrah Resort Southern California has unveiled a newly renovated High Limit gaming area, following a $13.1 million investment aimed at enhancing the experience for VIP guests through greater privacy, refined design, and an elevated casino atmosphere. Good to Know The updated High Limit zone features 100 slot machines and 11 bar-top gaming units. Easy Speak now offers an exclusive High Limit bar with a selection of rare whiskeys. JCJ Architecture led the design, with Swinerton managing construction. The reimagined High Limit space integrates slot and table games with modern lighting, improved sound systems, and expansive video walls. According to Harrah Resort SoCal, the renovation enhances every aspect of the gaming environment—from interior aesthetics to the flow and comfort of VIP guest movement. VIP Gaming Area Introduces New Bar and Table Game Options The revamped section now offers double-deck blackjack, shoe blackjack, baccarat, and pai gow. It also features energy-efficient LED lighting and refreshed décor, creating a more secluded and upscale ambiance for guests. Jill Barrett, Senior Vice President and General Manager, stated:“The completion of the High Limit area renovation underscores Harrah’s Resort SoCal’s unwavering dedication to excellence. “As we continue to evolve, we remain focused on enriching the guest journey, delivering a truly elevated retreat for our VIP players and resort visitors.” Easy Speak now includes a dedicated bar within the High Limit area, offering handpicked spirits through collaborations with WhistlePig Whiskey and Blanton’s, as well as Eagle Rare, Buffalo Trace, and OFC 25-year. This bar launch is part of broader enhancements underway across the resort.Rincon Chairman Steve Stallings commented: “In our pursuit of excellence throughout the property, we continually assess how to better serve our guests. “I’m deeply proud of the efforts that led to this unveiling, and I’m excited to see the ongoing transformation of our resort experience.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Safer Gambling Week 2025 saw a significant increase in customers using deposit limits across the UK and Ireland, according to new data from the Betting and Gaming Council. Good to Know During the campaign, customers established 281,000 deposit limits. The count of deposit limits rose by 41% compared to 2024. Operators dispatched 10.95 million safer gambling messages over the week. The campaign took place from November 17 to 23 and brought together betting operators, casinos, bingo clubs, amusement arcades, and online gaming firms from the regulated gambling sector. BGC statistics revealed that 153,960 account holders utilized deposit limits during the week. The broader use of safer gambling tools also climbed for the fourth consecutive year, based on the number of unique account holders using at least one tool. Regulated Operators Promote Safer Gambling Tools Safer Gambling Week also led to a substantial surge in direct customer communications. Operators sent 10.95 million safer gambling messages via pop-ups, direct messages, and emails—an increase of 75% from the previous year.Campaign-related spending rose by 68%, while safer gambling ads generated 182 million online impressions, a 27% jump. Grainne Hurst, Chief Executive of the Betting and Gaming Council, commented: “Safer Gambling Week has once again demonstrated the positive impact this initiative can have in encouraging even more customers to use the wide range of safer gambling tools available only in the regulated sector. “These record-breaking figures highlight the industry’s ongoing commitment to raising standards and ensuring the millions of people who enjoy occasional gambling do so in a safe and responsible environment.”The Betting and Gaming Council runs the campaign in partnership with the Bingo Association and Bacta. In 2025, support also came from Gambling Minister Baroness Twycross, Shadow Secretary of State for Culture, Media and Sport Nigel Huddleston, and Shadow Gambling Minister Louie French. Hurst also linked the campaign to black market risks. She said: “At a time when the illegal, harmful black market poses a growing threat to player safety, it is vital that customers stay in the regulated market, where robust safer gambling measures and protections are available. “Our members promote safer gambling every day of the year, but bringing the entire regulated sector together for one dedicated week—with support from MPs, peers, the regulator, and other stakeholders—helps amplify those messages further than ever before.” Industry figures show that around 22.5 million adults in Britain gamble each month across lotteries, sports betting, bingo, casinos, and online gaming. The latest NHS Health Survey for England estimated that 0.7% of adults in England are problem gamblers. Safer Gambling Week remains voluntary for operators, though many tools promoted during the campaign are part of licensing duties for regulated companies. The campaign returns in November 2026. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - New Jersey's gambling revenue exceeded $600 million in April, driven by expansion in online casinos, sports betting, and Atlantic City's physical casinos. Good to Know Overall gambling revenue increased by 12% during April. Online gambling generated $263.1 million, surpassing revenue from brick-and-mortar casinos for the eighth consecutive month. Five out of nine Atlantic City casinos reported lower land-based gambling revenue compared to April 2019. Online casino activity continued to hold the biggest portion of New Jersey's gambling market. Revenue from internet gambling grew by nearly 12% to $263.1 million, while physical casino revenue saw a yearly increase of almost 12%, reaching $235.5 million. Sports betting contributed a further $102.1 million in revenue, a rise of almost 13%. Sportsbooks handled over $934 million in bets prior to paying out winnings and covering expenses. Atlantic City Still Has A Mixed Casino Picture While the top-line figure appears robust, Atlantic City's casino floors have not completely bounced back. Five casinos still reported lower revenue from in-person gambling than they did in April 2019, prior to the COVID-19 pandemic.Casino operators monitor physical casino earnings attentively because revenue from online gambling and sports betting is shared with sportsbook operators and technology partners. This makes land-based casino revenue a more direct indicator of the core casino operation. Borgata Hotel Casino & Spa was the leader in Atlantic City with just over $67 million in in-person gambling revenue, a 14.5% increase. Hard Rock Hotel & Casino Atlantic City came next with $45.3 million, up 9.1%, and Ocean Casino Resort produced $36.5 million, a 19.5% rise. Caesars Atlantic City recorded one of the most significant percentage increases, jumping 31.9% to $19.3 million. Golden Nugget Atlantic City was the sole casino to see a drop, falling 3% to $10.7 million. Slot machines generated $169.3 million, and table games contributed $66.2 million. Jane Bokunewicz, director of Stockton University Lloyd D. Levenson Institute of Gaming, Hospitality and Tourism, said:“Amid persistent headwinds, including the recent opening of live table games at Resorts World New York City, it will be interesting to see if Atlantic City’s gaming industry will be able to carry this growth into the summer tourism season.” She added: “With visitors returning to take advantage of the city’s many amenities, the second annual Soar & Shore airshow later this month, and the resort’s potential as a destination for those enjoying the FIFA World Cup festivities, there certainly will be a lot to look forward to this summer and reasons to hope that the season’s challenges will be balanced by opportunities.” FanDuel, operating through Golden Nugget, led New Jersey's online gambling market with $58.8 million, an 11.4% increase. DraftKings, associated with Resorts Casino Hotel, declined 10.6% to $41.9 million. BetMGM, partnered with Borgata, grew 10.4% to $32.7 million. For online sports betting, FanDuel in partnership with Meadowlands Racetrack was first with $39.7 million, a 25% gain. DraftKings with Resorts was next at $25.7 million, up 15%. Borgata also held the top spot for total gaming revenue in New Jersey for the first quarter of 2026, with $352.7 million. Golden Nugget took second place at $266.1 million, aided by a state-leading $235.7 million in online gaming revenue. Resorts Casino Hotel ranked third with $197.5 million, followed by Hard Rock Atlantic City at $185.2 million and Ocean Casino Resort at $122.7 million. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - In 2025, unregulated online gambling hit an approximate $5.9 trillion, as per a fresh global report by Gaming Compliance International. Key Facts GCI calculated unregulated online gambling to be $5.9 trillion in 2025. This figure saw a 4% increase from $5.7 trillion in 2024. Unregulated operators made up roughly 78% of global online gaming gross gaming revenue (GGR). The Global Online Gaming 2025 report focused solely on online gambling, excluding brick-and-mortar casinos, betting outlets, and other land-based gaming facilities. GCI also left out websites that were merely accessible in a market but not actively processing transactions or targeting local users. Unlicensed Providers Capture Majority of Online GGR GCI defines unregulated online gambling as unlicensed services that conduct transactions with local consumers. This category includes sports wagering, casino games, poker, crypto gambling, lotteries, and unregulated prediction markets—with a noted exception for prediction markets in the United States. The 2025 estimate continues a multi-year upward trend. GCI valued the market at $5.1 trillion in 2023, which then rose 12% to $5.7 trillion in 2024 and another 4% to $5.9 trillion in 2025.To develop this estimate, GCI used automated monitoring and human analysis across the online gambling ecosystem. The company also studied user behavior across platforms and applied proprietary metrics like Value Per Visit (VPV) to compare spending patterns between regulated and unregulated operators. The report states that regulated operators accounted for only 22% of global online gaming GGR in 2025. Unregulated operators took the remaining 78%, giving the black market a far larger share than licensed online betting and casino brands. GCI also framed the scale in strikingly blunt terms. It described unregulated online gambling as the world’s third-largest economy by value—behind only the United States and China—and labeled it the largest form of cybercrime globally. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Sporttrade will discontinue its online betting activities in the United States after years of attempting to establish a sports trading model within a sector dominated by conventional sportsbooks. Sporttrade will cease operations on May 25. New Jersey residents must withdraw funds by May 25, whereas users in Arizona, Colorado, Iowa, and Virginia have until June 25. The platform will go completely offline on June 26, with outstanding balances sent to the addresses on file. Sporttrade notified customers on Friday that access will be terminated across all active U.S. sports betting jurisdictions. Any remaining account balances will be mailed to customers based on the information provided in their profiles. This move brings an end to a prolonged effort to merge sports wagering with exchange-style trading. Sporttrade began operations in New Jersey in 2022, following its establishment in 2018, offering sports contracts prior to Kalshi introducing similar event contracts for the 2025 Super Bowl. CFTC Plan Ends Before Sporttrade Can Pivot Just three months prior, Sporttrade was pursuing a different trajectory. The company had filed with the Commodity Futures Trading Commission to be recognized as both a designated contract market and a derivatives clearing organization.Alex Kane, Sporttrade’s founder and CEO, expressed optimism following the filing. He stated: “Today marks the opening of an incredibly exciting chapter of the Sporttrade journey.” “The CFTC’s market-based regulatory framework enables Sporttrade to offer market participants a higher level of efficiency, transparency, and consumer protection compared to what has been available to date.” The application process, which commenced last April and spanned nearly a year, required Sporttrade to secure separate approvals for an exchange and a clearinghouse. Meanwhile, competitors in the prediction market sector enjoyed greater latitude to operate on a national scale.This disparity proved detrimental. While Kalshi and Polymarket emerged as prominent figures in prediction markets, Sporttrade remained constrained by state-by-state sports betting regulations. Although Arizona, Colorado, Iowa, New Jersey, and Virginia were active markets, the regulatory structure prevented Sporttrade from achieving the nationwide scope available to CFTC-approved operators.Additionally, Sporttrade encountered a regulatory framework that did not align perfectly. State gaming compacts were designed around standard sportsbooks rather than sports exchanges. Concurrently, the CFTC had opposed sports event contracts until President Donald Trump returned to office at the beginning of 2025.Kane previously remarked: “We had originally constructed our venue under the assumption that the sports trading vertical would follow the trajectory of most other electronic markets, moving toward efficiency and transparency powered by broker intermediation and institutional participation.” For customers, the critical dates are now set in stone. New Jersey users will lose the ability to withdraw funds after May 25. Users in Arizona, Colorado, Iowa, and Virginia have until June 25. Following this, Sporttrade will fully shut down the platform on June 26. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Prediction market operator Kalshi has committed $2 million over two years to the National Council on Problem Gambling as retail trading in event contracts keeps growing across the U.S. Good to Know Kalshi became the first member of a new NCPG subcategory focused on responsible trading. The $2 million investment will support trader health, safety education and awareness. Sports event contracts tied to the NBA, NFL, MLB and PGA now account for as much as 90% of projected Kalshi trading volume. Kalshi will receive platinum status under the new National Council on Problem Gambling membership subcategory. The category covers financial trading products such as cryptocurrency, equities, options, futures and prediction markets, with a focus on consumer education and risk awareness. For Kalshi, the timing is important. The company gained major attention during the 2024 U.S. Presidential Election after winning a court order that allowed election prediction markets. Since then, Kalshi has added contracts tied to economics, climate, culture and sports. Prediction Market Growth Brings Trader Safety Into Focus Sports now sit near the center of the Kalshi business. Event contracts linked to major leagues including the NBA, NFL, MLB and PGA are projected to represent up to 90% of total trading volume. Annualized trading volume stands at about $178 billion.Kalshi has already added responsible trading features such as self-exclusion, deposit limits and mental health support. The NCPG deal adds a broader education layer around prediction market risks, especially as event contracts start to look more familiar to users who also know sports betting and online casino products. Heather L. Maurer, executive director of NCPG, said: “NCPG’s goal has always been to mitigate harm by increasing education, awareness, and understanding of risky behaviors, while ensuring access to trusted, scientific, and evidence-based information and healthcare resources.” “Innovation and responsibility can and must evolve together. Kalshi’s engagement demonstrates a commitment to mitigating harm before it occurs and ensuring support resources are accessible when they are needed.”NCPG, founded in 1972, works on policies, programs and resources connected to gambling harm. DraftKings and FanDuel are already members, and both brands launched prediction markets in late 2025. Tarek Mansour, co-founder and CEO of Kalshi, said: “At Kalshi, we believe in the power of prediction markets, and we are sensitive to the fact that they, like any financial trading products, come with risks.” “As prediction markets continue to evolve, we are deeply committed to setting a new standard for responsible trading by investing in the tools, education, and protections needed to promote healthy participation and customer safety, and hope that over time all trading platforms with significant retail participation follow suit.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - SBC Summit Americas 2026 is set to host David Edelman, the former Aetna CMO, Harvard Business School faculty member, and bestselling author. He will deliver an exclusive keynote address focusing on how artificial intelligence is redefining the ways companies identify, reach, and interact with their clientele. Edelman has established a prestigious career by influencing how organizations handle marketing and AI, having pioneered landmark concepts such as ‘Segment-of-One Marketing’ and the ‘Customer Decision Journey’ while advising various Fortune 500 entities. The keynote is scheduled for Thursday, June 11 (10:40–11:00) as a highlight of the ‘Leaders’ track. Titled Unlocking AI to Drive Growth, the presentation will examine how gaming firms can transition from using AI for operational tasks to utilizing it as a primary driver of commercial success. During the session, Edelman will discuss how brands can use automation and personalization at scale to revolutionize customer journeys across both physical and digital spaces, all while maintaining trust and responsibility. He will also provide a practical framework for CEOs to transform AI into a tool for long-term growth, supported by global examples from various industries. “David possesses a level of expertise that is rare among speakers, particularly in his ability to link AI with practical marketing strategies. This is precisely the type of knowledge our attendees are seeking,” said Rasmus Sojmark, CEO and Founder of SBC. With a career spanning over forty years, Edelman has become a leading authority in technology and marketing. He has been recognized by Forbes as one of the “Most Influential CMOs in the World” on several occasions and was named to Adweek’s ‘AI Trailblazers Power 100’ in 2025. Additionally, he commands a following of more than 1.1 million on LinkedIn. Edelman’s professional journey began in 1986 at Boston Consulting Group (BCG), where his work with data led to his influential 1989 paper, ‘Segment-of-One Marketing’, which proposed individualizing marketing at scale. He later helped launch BCG’s e-commerce division before joining Digitas in 1999 to focus on analytics and CRM-driven digital experiences. In 2008, he joined McKinsey & Company to lead its global Digital Marketing practice. It was here that he introduced the ‘Customer Decision Journey’ in a Harvard Business Review cover story, a concept that changed how businesses track the path from brand awareness to customer loyalty. Regarding his participation, Edelman stated, “Many people mistakenly believe AI can just be added to current marketing plans, but it actually requires a complete strategic rethink. In this session, I will discuss how organizations can adjust their methods to use AI for more personalized and relevant customer engagement.” Edelman transitioned to corporate leadership in 2016 as the first Chief Marketing Officer for Aetna, where he oversaw a significant brand and digital overhaul. He enhanced marketing operations, positioned the company as a trusted health partner, and developed a robust customer experience strategy, also playing a role in the merger with CVS. Since 2020, he has provided strategic counsel through Edelman Advisory Services, assisting CEOs and CMOs in optimizing AI for marketing. His consultancy focuses on data utilization, team organization, and delivering personalized experiences that maintain a human connection and foster trust. In addition to his consulting work, Edelman teaches at Harvard Business School and is a noted author. He co-wrote the USA Today bestseller Personalized: Customer Strategy in the Age of AI, which details how organizations can leverage data and AI to improve customer relevance. Edelman’s session is part of a robust SBC Summit Americas agenda featuring 250 expert speakers across six stages. Topics will include sports betting, casino operations, leadership, technology, regulation, and player safety, all housed within the event’s ‘Knowledge Vault’ to provide attendees with practical industry insights. Want to attend SBC Summit Americas? Affiliates and operators are invited to apply for a complimentary VIP Pass, which provides full access to the exhibition floor, conference tracks, and high-level networking events. Other participants can select from various ticket tiers designed to meet different professional needs and budgets. You can view options and reserve your spot here. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Betano, a prominent gambling operator, has solidified its involvement with the World Cup by announcing a new partnership with FIFA. The sports betting and casino brand, owned by Kaizen, has confirmed its status as an ‘official tournament supporter’ for the World Cup across Europe and South America, prior to the event's commencement on 11 June. This development marks Betano’s second World Cup association with FIFA, building on its previous role as the football governing body’s inaugural sports betting industry partner during the 2022 World Cup in Qatar. Furthermore, the operator served as an official partner for the FIFA Club World Cup held last year. George Daskalakis, Co-Founder and Chief Executive Officer of Kaizen Gaming, stated: “Our third partnership with FIFA represents a significant milestone for Kaizen Gaming and clearly demonstrates our global growth.” Global Attention The World Cup is anticipated to significantly boost engagement for operators globally, particularly as it will be the first tournament to include 48 nations. FIFA data indicates that more than six billion individuals, approximately 75% of the global population, are expected to watch the tournament's 104 matches. Concurrently, figures from Spotlight Sports Group reveal that 70% of supporters in the UK, US, and Latin America intend to place wagers during the 2026 tournament. Daskalakis characterized the World Cup as the ‘ultimate intersection of sport and entertainment’ for billions of football enthusiasts worldwide. He further stated: “For us, this presents an ideal platform to establish Betano as the most reliable global brand for responsible online sports betting. Our current objective is to provide an exciting, innovative, and secure experience for fans throughout the tournament.” In regions like Europe and Latin America, where football holds unparalleled popularity, the tournament's significance extends equally to its off-field impact as it does to the on-field action. For instance, in Brazil, a market where Betano commands a substantial share, the tournament represents the inaugural global sporting event since the nation launched its regulated online sports betting market in early 2025. Commenting on the tournament's potential, Samuel Vilar Pereira, Head of Sportsbook at UX Group, informed iGaming Expert in February: “Every sector of society pauses during this period and begins to align their business with this occasion, given the widespread excitement among the populace. “Naturally, a significant surge in recreational bettors is anticipated to enjoy the event, and this enthusiasm will undoubtedly translate into increased engagement through a robust customer experience.” Expanding Football Partnerships Betano has established itself as a preferred betting partner for various football governing bodies. In addition to FIFA, the operator has collaborated with UEFA, serving as an official partner for the 2024 European Championships, the Europa League, and the Conference League. Domestically, Betano also maintains sponsorship agreements with clubs such as the Premier League’s Aston Villa, Brazil’s Flamengo and Fluminense, and River Plate in Argentina. Regarding the partnership, FIFA’s Chief Business Officer, Romy Gai, commented: “We are pleased to welcome Betano as one of the tournament supporters for the FIFA World Cup 2026. “Since our initial partnership with Betano four years ago, we have observed a steadfast commitment to sporting integrity, enhancing fan proximity to our game, and discovering novel, engaging entertainment methods. We align with these goals and are content to have this influential entity alongside us as we anticipate uniting the world through football once more in North America and globally.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A bill designed to protect young people in Argentina from the dangers of gambling has been submitted to the National Congress. Backed by Senator Beatriz Ávila, the legislation calls on both chambers of Congress to intensify their work to reduce the prevalence of gambling addiction among the nation's youth. Ávila explained that her goal is to stop the “normalisation of gambling that is preying on the lives of Argentina’s youth,” emphasizing the critical need for a country-wide prevention strategy. Citing recent figures from the Ombudsman’s Office revealing that 7% of citizens struggle with gambling issues, the senator argued for immediate action. The data also indicates there are over 19 million active gamblers across the country. The plan includes educational workshops in schools to highlight the dangers of online wagering. Additionally, teachers and staff would be trained to spot signs of problem gambling in students, and a referral system connecting educational institutions with health and social services would be established. To finance prevention and treatment initiatives, the bill proposes a 1% tax on all online bets placed in Argentina, placing a new financial obligation on operators. This measure is part of a larger political movement to impose stricter regulations on Argentina's booming online gambling sector, now one of the region's most rapidly expanding markets. In a separate development, National Deputy Karina Banfi has put forward a bill to prohibit gambling advertisements aimed at minors on TV, radio, social media, and other digital channels. Banfi's proposal would forbid operators from utilizing athletes, influencers, cartoons, or celebrities in ads targeting young people. It also seeks to block messages that associate betting with financial gain or personal success. Concurrently, Buenos Aires Senator Malena Galmarini is spearheading a related initiative focused on sports, seeking to limit betting sponsorships during athletic and community events. Should these measures pass, gambling logos would be barred from team uniforms, advertising would be banned within 100 meters of sports venues, and betting firms would be blocked from acquiring naming rights for stadiums. Discussions have heated up as major Argentine football clubs, such as Boca Juniors and River Plate, continue to grow their commercial ties with betting companies. Collectively, these legislative efforts indicate that Argentina's political leaders are gearing up to take a much tougher approach to gambling regulation, specifically regarding the protection of minors and sports marketing. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.