Category: iGame

(AsiaGameHub) - Cambodia has expanded its crackdown on online scam networks, beginning with the closure of a casino in Preah Sihanouk followed by another operation in Phnom Penh. This move draws new focus to the close overlap between segments of the casino industry and online fraud incidents. Good to Know On April 5, authorities shut down and sealed Gang Dao Casino, detaining 108 individuals suspected of involvement in scams. Subsequently, police raided a condominium unit in Phnom Penh and apprehended eight additional foreign suspects. Cambodia is currently enforcing a newly passed anti-online scam law, which includes penalties up to life imprisonment. Casino Shutdown Triggers Broader Scam Crackdown in Cambodia While a license revocation was the initial visible action, the larger context is more extensive. Over the past two days, Cambodian authorities have targeted suspected scam operations across multiple locations, combining the shutdown of a Preah Sihanouk casino with a separate raid in Phnom Penh. Regarding Gang Dao Casino, the General Secretariat of Cambodia’s Commercial Gambling Management Commission stated that officials sealed and searched the premises on April 5. The operation resulted in 108 detentions: 105 Chinese citizens and three Burmese citizens. Authorities also confiscated around 500 computers and over 1,000 mobile phones suspected of being used in scam-related activities. Following the search, officials determined that the operator, Gang Dao International Entertainment, had violated the Law on Commercial Gambling Management. The commission subsequently revoked Casino License No. 325, which was issued on November 19, 2025. Officials characterized this step as part of an intensified enforcement effort to break up online scam networks that have harmed Cambodia’s social stability and international reputation.Beyond the casino, another raid highlighted the growing scope of the crackdown. On April 6, Phnom Penh authorities took down an alleged online scam operation located in a condominium unit at the JD Polman building in Sen Sok district. Investigators reported that the unit housed a replica of a Japanese police station. Eight foreign nationals were arrested at the site: five Japanese and three Chinese. Per the Commission for Combating Online Scams, the group is accused of impersonating Japanese police officers and using falsified legal documents to defraud victims in Japan. Seized items included 14 mobile phones, a CPU, a monitor, three iPads, five Japanese police uniforms, two police caps, and counterfeit documents such as complaints, contracts, and arrest warrants. While the two raids appeared distinct on the surface, they both signaled the same trend: Cambodia is demonstrating that casinos, condominiums, and any other locations used for online scams are all subject to enforcement actions. This tougher stance is supported by the newly implemented Law on Combating Online Scams. The legislation establishes five criminal offenses: online fraud, organizing or leading scam hubs, recruiting or training scam participants, illegal collection of personal data, and specific types of money laundering. Penalties may include life imprisonment, fines of up to one billion riel, and seizure of associated assets.Officials stated that enforcement will proceed “strictly and without exception” in collaboration with the Commission for Combating Online Scams and other relevant agencies. They also warned gambling operators that no location in Cambodia will be allowed to serve as a safe haven for online scam operations. Prime Minister Hun Manet has echoed this message in stronger terms. He emphasized that Cambodia “is not a place for cybercriminals to run scams or transnational crimes”, noting that those responsible for such activities will face the harshest penalties with no leniency or outside interference. The Gang Dao case also fits into a larger discussion about casino-associated scam facilities in Cambodia. Amnesty International recently claimed that some licensed casino properties have been linked to abusive scam operations, even as the government asserts it is dismantling the industry. This is why the recent raids will be closely monitored: officials view them as proof of stricter action, while critics see them as a test of whether enforcement will extend beyond a few high-profile cases. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Legislators in Uganda have proposed aligning tax duties across various betting sectors as the administration aims to capitalize on the rapidly expanding gambling industry. Finance Minister Matia Kasaija introduced the Lotteries and Gaming (Amendment) Act 2026 to parliament. Should it be enacted, this legislation would align the tax on betting gross gaming revenue (GGR) with the 30% rate applied to casinos. Under the Lotteries and Gaming (Amendment) Act 2023, betting was previously subject to a 20% tax rate, having been considered less detrimental than casino gaming. Upon parliamentary approval, the revised 30% tax framework is scheduled to take effect on July 1, positioning Uganda among the nations with the steepest tax rates in the area. In addition to targeting operators, Ugandan officials are looking to enhance tax revenue by placing a heavier financial load on players. The tax proposals for the 2026/27 fiscal year also include a 15% withholding tax on net winnings from betting and gaming. Although this levy was eliminated during the 2023 tax reforms, it is now being reintroduced. This return to taxing players aligns with comparable moves throughout Africa and coincides with appeals from the East African Community (EAC) for complete regional tax harmonization. In December, Zimbabwe verified a hike in taxes on player winnings, raising it from 10% to 25%. Simultaneously, in Kenya, players face a 5% tax on deposits and an additional 5% on withdrawals. Uganda celebrates surge in revenue collection Earlier this year, Ugandan authorities commended a fresh regulatory strategy for driving increased revenue from the gambling sector. The National Lotteries and Gaming Regulatory Board (NLGRB) disclosed an almost eightfold rise in non-tax revenue from the gaming industry, climbing from Sh 1.14bn (£232,945) in the 2019/20 fiscal year to Sh 8.79bn (£1.8m) in FY 2024/25. Bernard Winyi, the acting Executive Director of the gaming board, attributed the success to the deployment of a National Central Electronic Monitoring System. He noted that this system, along with updated fee structures, has enhanced transparency regarding operators and industry activities. Reflecting broader African patterns driven by rising mobile usage and the growing appeal of remote gaming among younger audiences, Uganda's gaming market has seen robust expansion in recent years. According to the NLGRB, total annual revenue collection has surged from Sh 17.4bn (£3.6m) in FY 15/16 to Sh 323bn (£66m) in FY 24/25, highlighting the market's persistent trajectory of substantial growth. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - If there was any doubt that the UK is stepping into a new phase of preventing gambling harm, the first roster of initial levy funding recipients has settled it. Anxiety has been growing in recent months about the fragmented approach to safer gambling, as many key stakeholders have chosen to withdraw from the new process—especially as Public Health England and the new system’s structure move quickly to cut all links with the industry. Looking beyond the surface, the Office of Health Improvement and Disparities (OHID)’s list of funded organizations reflects a new position: treating gambling like obesity, tobacco, or alcohol—likely a public health-focused approach. Many have expressed regret over the loss of the nuanced approach to safer gambling that was previously in place, now that it’s been pushed onto Public Health England’s agenda. A more structured strategy appears to be in the works, with a prevention-first approach that mirrors how tobacco and alcohol are handled. BetBlocker received £1,120,000, Gambling Harm UK (which specializes in training and risk response) got £1,248,620, and YGAM – a charity centered on school-based education and prevention – was awarded £3,000,000. YGAM, the second-largest recipient in the first round, delivers educational programs to younger groups—highlighting one of the demographics OHID considers most at risk and underscoring why prevention is critical. Additionally, the Greater Manchester Youth Network and numerous local Citizens’ Advice Bureaus received funding to enhance education about gambling-related harms. Even for groups that got funding, worries will surely persist about their long-term financial outlooks. Take GamCare: its annual report shows it got £11.3 million from service contracts and grants with GambleAware. But from OHID’s funding pool, it received just over £4 million—still making it the top recipient on OHID’s list. This means the charity (which runs the National Gambling Helpline) has to hope the NHS will cover the gap when it distributes the 50% of levy funds set aside for treatment, or find other sources of income. In a LinkedIn post, BetBlocker CEO Duncan Garvie said: “I’m humbled that BetBlocker was approved for funding in this way. “While we’re clearly thrilled to get this support and have our work recognized as worthy of funding, I feel the responsibility that comes with this grant. “But even as I’m proud of this award, the past few weeks have been bittersweet. So many vital organizations—providing top-notch services—didn’t get funding. These choices have real-life impacts and could threaten the very existence of those groups. “There’s nothing I can say to truly comfort the organizations in this situation. But I’m here to help. If there’s any way I or we can support our sector partners through this tough period, please don’t hesitate to get in touch.” It’s still unclear what the future of safer gambling in the UK will fully entail, but the obvious shift in how gambling is perceived will probably frustrate many in the industry. OHID’s approach could change how gambling is seen—from a pastime deeply ingrained in UK sports culture to a harmful product, treating it as inherently negative. Industry collaboration once offered nuanced insights and understanding that were seen as key to effective protection. But it’s clear this is at risk of fading in the new funding landscape. At the Illegal Gambling Prevention Summit, Jordan Lea, founder of DealMeOut, said: ‘Treatment providers need to be able to work with the industry impartially.’ He warned that the competition for funding has risked cutting off those who need help the most. As the safer gambling ecosystem already faces significant losses, both sides need to soften their positions to best protect those most vulnerable to problem gambling. In several ways, the funding and refreshed approach to sector education is a positive step—especially as younger audiences are increasingly exposed to gambling through multiple channels. But nuance is crucial: the gambling industry is unique, so a one-size-fits-all approach borrowed from other high-risk sectors won’t work effectively. As the industry undergoes major changes, it’s essential to embrace collaboration with and expertise from the sector itself. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Buzz Bingo believes it has established a framework for overcoming high street challenges and reversing downward trends. However, this recovery depends on the government maintaining the Gambling Review's suggested machine ratios for bingo halls and arcades. The management at Buzz Bingo asserts that its transformation initiative has provided the company with a competitive advantage in the UK’s land-based and retail gambling markets. Starting in the latter half of 2025, Buzz reported its first annual increase in both admissions and revenue since 2007, citing a wider comeback for bingo throughout the UK. Club admissions grew by 2.5% year-on-year, with growth reaching 5% in the second half, fueled by significant investments in its 77-club portfolio and continuous product enhancements. Dominic Mansour: Buzz Bingo Dominic Mansour, CEO of Buzz Bingo, stated: “Bingo is experiencing a genuine revival in the UK, and we are seeing that trend reflected in both our physical locations and our digital platform.” “Achieving growth in both admissions and revenue for the first time in nearly two decades indicates that our omnichannel investment—focused on technology and innovation—is successfully modernizing the game and reaching a younger audience.” The Buzz strategy centered on a comprehensive modernization of its physical locations. The company deployed over 10,000 electronic bingo tablets and enhanced WiFi across all sites, leading to a 5.6% rise in electronic gaming. The strongest growth was seen among players over 65, showing better accessibility for traditional fans while also attracting new players. Renovated locations have been a major factor in this growth. Updated clubs saw a 20% rise in admissions and a 50% jump in new patrons, while total new customer growth hit 13% during the year's second half. Buzz’s omnichannel approach remains central to its expansion. Active omnichannel users rose by 10% in H2 2025, with online revenue from retail customers growing at the same pace. The "Big Money Live" product, bridging retail and digital play, paid out over £4m in 2025, featuring frequent £100,000 jackpots and a record £250,000 prize. Digital interaction is also rising, with stakes via the Buzz Bingo app more than doubling year-on-year in the fourth quarter. A unified app and wallet system now enables frictionless transitions between physical and online play. Regarding policy, Buzz has praised HMRC’s move to eliminate the 10% tax on gross profits for land-based bingo halls, which has reduced financial pressure on the retail sector. Nevertheless, ambiguity persists regarding machine regulations. The DCMS has not yet finalized reforms to the 80/20 machine rule after pausing proposed shifts to a 50/50 ratio in April—a move operators consider vital for future spending. Looking forward, Buzz plans to ramp up its transformation efforts through 2026, with continued investment in technology, facilities, and game formats. While regulatory certainty is essential, the company's results suggest that a modern omnichannel strategy could support a lasting recovery for the UK's land-based bingo industry. Mansour added: “We anticipate even more robust growth in 2026 and beyond as the full impact of these investments is realized.” “This result is particularly impressive given the uncertainty surrounding last year's Budget. While we appreciate the Government's move to scrap Bingo Duty, it is vital for the industry and omnichannel firms to have a stable regulatory landscape to maintain this momentum.” Interested in more content like this? Visit the new SBC Media YouTube Channel, the central hub for multimedia at SBC, where our team explores the major developments in sports betting, iGaming, affiliates, and payments. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Reports indicate that numerous Premier League clubs are still struggling to secure sponsors for the upcoming season, as the prohibition on gambling sponsors appearing on the front of shirts takes effect. This development is reshaping the relationship between football and the gambling industry within a new regulatory framework. According to The Guardian, football executives estimate that top-tier teams face an £80 million shortfall in shirt sponsorship revenue due to the ban. Consequently, they are being forced to accept less lucrative deals with other industries before the season commences in August. While the ban appears to be a starting point, brand visibility extends beyond shirt fronts, training attire, or the advertising hoardings surrounding pitches. This leads to concerns that betting brands, particularly those operating without a UK license, will maintain a prominent presence across Premier League coverage. The disparity in treatment between the unlicensed and regulated sectors has been widely condemned as unfair, with increasing pressure on the government to curb unregulated operators. In February, the UK government announced a consultation on banning unlicensed gambling sports sponsorships, arguing that it is inappropriate for companies to ‘enhance their profile and potentially draw fans towards sites that do not meet our regulatory standards’. In response, Entain’s CEO, Stella David, called for an immediate ban on unlicensed gambling advertising in the Premier League, asserting that the competition is currently complicit in the growth of the black market. Given the financial strain placed on licensed operators through increased taxes on online gaming and betting, coupled with concerns about the associated rise of the black market, it is understandable that the leader of one of the industry’s largest operators expressed their frustrations, as noted by SBC’s Content Director, Martyn Elliott. Speaking on the iGaming Expert podcast, he remarked: “Regulated operators should be vocal about these issues. Being regulated incurs significant costs, including the license fee itself, the substantial number of compliance professionals many of these companies must employ to meet all requirements, and taxation. “It should be highlighted that this is unfair. It should be illegal for entities that are not paying taxes, not paying license fees, and so forth, to have such visibility in the marketplace. “I believe [Entain] deserves credit for taking a stand, and as we transition into a much higher tax regime, the costs for the regulated operator are simply increasing.” David highlighted what she termed the ‘black market derby’ between Bournemouth and Sunderland, which occurred the weekend her statement was made. She cited this as an example of two teams featuring an unlicensed betting brand as their front-of-shirt sponsor. Bournemouth currently displays BJ88 as the club’s main sponsor; however, reports suggest the club was compelled to accept a lower sum to replace the firm with health insurance provider Vitality for the next season. Meanwhile, Sunderland’s front-of-shirt sponsor is W88, and its replacement for the upcoming season remains unknown. While the issue of these types of sponsorships has been ongoing, Ted Menmuir, SBC’s Editor at Large, suggested that the regulated industry’s change in attitude has been driven by the pressures of stricter regulations and higher taxation, burdens not experienced by unlicensed operators. “I think the regulated sector simply carried on with marketing, and they were aware of problematic sponsorships but just accepted them as such,” he stated. “I believe that considering everything that has transpired in the last five years, it was inevitable to reach this point where enough is enough. It cannot continue where there are rules for regulated operators versus operators who are clearly in breach and have no interest whatsoever in being part of the UK’s regulated market. “I think we are essentially returning to a starting point in the relationship between sports betting and football, and how it will reset from 2027 onwards.” Looking ahead, both Elliott and Menmuir proposed that cryptocurrency companies might offer a lucrative alternative for clubs seeking to replace the revenue they will lose from gambling sponsorships. Although potentially beneficial for the clubs, pursuing partnerships with a sector that will not be formally regulated in the UK until October 2027 could raise similar concerns for fans. However, Elliott noted that financial pressures imposed on Premier League clubs by financial fair play rules mean that, at times, teams are forced to take risks with the partnerships they enter. He commented: “The most important person in a Premier League football club is no longer the manager or the star striker; it’s the Chief Commercial Officer. This individual is under pressure to generate revenue and enable clubs to achieve on-pitch success, which in turn generates more income. I don’t blame them for occasionally taking chances on these matters.” The shifts brought about by the Premier League’s self-imposed ban, as well as a potentially even stricter government mandate, will fundamentally alter how gambling companies interact with football. Menmuir expressed his hope that this will compel marketers to become more astute as a means to generate a greater return-on-investment for operators. “It’s not just about whether my brand is on the front of shirts on a Saturday. It’s about engaging communities, creating better content, and genuinely conveying that we recognize our connection with the fans. In the past five years, there have been too many superficial sponsorships between betting and football,” he added. “I genuinely want operators to surprise me with their promotions and the content they release. It has been somewhat uninspired in the last couple of years. I am eager to see who the winners are in this market, and who is taking marketing seriously at a time when there is significant sensitivity regarding cost control and overall marketing expenditure.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Malta Gaming Authority (MGA) has moved to immediately revoke the B2C gaming service licence of Winzon Group, with the decision taking effect retroactively from 11 March 2026. Winzon’s licence was cancelled under the proviso of reg. 10 (2) (b) of the Gaming Compliance and Enforcement Regulations (S.L. 583.06), a legal mechanism that allows the regulator to bypass the standard 20-day show cause notice period. Consequently, the operator has been instructed to cease all activities at once and must: Inform players of the revocation via email and on its websites for a duration of 30 days. Refund all legitimate players and submit a transaction report to the authority, supported by bank statements as verification. Manage personal data in compliance with its privacy policy and relevant data protection laws, ensuring players are notified accordingly. Eliminate all MGA branding and authorisation references from its digital platforms. Settle €46,693.23 in unpaid MGA fees, covering annual licence costs and minimum compliance contributions. Pay €147,080 in administrative penalties resulting from various breaches of the Act and its associated regulatory instruments. The MGA further noted that Winzon remains responsible for all applicable obligations arising from the Act and any other relevant regulatory frameworks. Winzon previously operated more than 40 MGA-approved websites, featuring software from providers such as Tom Horn Gaming, Oryx Gaming, Booming Games, EveryMatrix and Relax Gaming. Updates to Malta VAT and taxation The revocation of Winzon’s licence coincides with updates to Malta’s gaming tax system by the MGA and the Malta Tax and Customs Administration (MTCA). Following the publication of legal notices 84 and 86, these reforms aim to provide greater transparency and predictability for operators. The changes include amendments to the VAT Act, specifically clarifying exemptions and implementing rules for place of supply and input VAT recovery. Revisions will also be made to gaming tax regulations, introducing simplified and fair tax rates for both land-based and online operators providing qualifying gaming services in Malta. This includes merging the gaming tax and device levy into a single, streamlined tax structure based on game type and delivery method. The MGA stated that these updates were driven by industry input and are part of its 2026 budget, with the gaming tax framework designed to maintain a balanced impact on Malta’s gaming sector. “Taken together, these coordinated reforms represent a measured and forward‑looking policy response that strengthens Malta’s fiscal resilience, regulatory clarity and international standing as a leading gaming jurisdiction,” the authority stated. “They provide operators with greater certainty and efficiency, while ensuring Malta remains a stable and competitive base for gaming businesses.” The new measures are scheduled to take effect on 1 October 2026, with additional guidance from the MGA and MTCA expected to be released in due course. Looking for more industry news? Visit the new SBC Media YouTube Channel, the home for all multimedia content at SBC, where our team explores the biggest developments in sports betting, iGaming, affiliates, and payments. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Lithuania's Ministry of Finance has proposed the introduction of a compulsory 'gambler's card' to give authorities direct oversight of citizens' gambling activities. Finance Minister Kristupas Vaitiekūnas supports the initiative, aiming to incorporate it into the country's broader strategy to establish a new gambling framework by 2028. According to Vaitiekūnas, the card would be the central component of a new unified monitoring system, designed to track how consumers interact with the eight operators licensed by the Gambling Control Authority (LPT). He sees the card as a conclusive step to seal any regulatory gaps and guarantee adherence to laws enacted since 2025. “The gambler’s card would be a shared profile within the information system. All gambling companies would access this data, see when a person hits their limit, and prevent further play,” Vaitiekūnas stated, describing the reform's primary goal. The Seimas started rolling out the first phase of Lithuania's gambling rules in 2024. This process commenced with raising the legal gambling age from 18 to 21 on 1 January 2025, accompanied by extensive advertising bans across digital, broadcast, and sponsorship mediums. The Ministry notes that current responsible gambling tools are voluntary, allowing players to set limits per operator, but lack a universal application. The gambler's card aims to address this discrepancy by mandating limits across the board. A specialized 'Gambling Supervision Service' will manage the central registry, offering live data on player actions such as deposits, losses, and wins. This ensures that once a limit is met, gambling is halted on all licensed sites. This action is one element of a larger set of structural reforms, especially concerning anti-money laundering efforts. Starting in 2026, all banks licensed by the Bank of Lithuania must observe gambling-related transactions and alert the LPT to any suspicious activity. These financial entities must also halt payments to blacklisted operators within a day of being notified by regulators. Failure to comply can result in fines reaching €6,000, with increased penalties for subsequent violations. Collectively, these steps represent a synchronized regulatory overhaul intended to boost consumer safeguards and reduce the market presence of unlicensed operators. A staged implementation is planned. The first regulatory adjustments are set for May 2027, with the complete gambler's card system expected to be operational by 2029. This grace period is to allow operators to adjust to new compliance and technical standards. Nevertheless, the proposal has been met with some wariness. Although there is widespread backing for stronger responsible gambling protocols, worries remain regarding the expense and intricacy of setting up a centralized system, alongside debates about potential infringements on civil liberties. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - As emerging technology and shifting player expectations continue to transform the iGaming industry, SBC Summit Malta will host sessions dedicated to helping stakeholders confidently navigate the sector’s next phase. Held from 29 to 30 April, the event’s conference programme will offer 6,000 industry stakeholders a focused look at how operators can translate emerging trends and new technologies into practical, competitive casino strategies. The programme follows a two-part structure. Product Visionaries, on 29 April, will unpack the strategic thinking behind the latest casino developments. Product In Practice on 30 April will shift to hands-on workshops, allowing delegates to turn those ideas into actionable frameworks. Sessions will cover key topics such as the rise of crypto casinos, the future of slot and casino content and how casino operators can rank highly across AI search. Rasmus Sojmark, Founder and Chief Executive Officer of SBC, stated: “Casino innovation isn’t just about launching new features, it’s about delivering experiences players actually want to return to. From content and UX to AI and payments, operators need to be far more deliberate in how they build their products. These sessions are about helping them make smarter decisions, faster.” The session, ‘Casino vs Sports: Can Gamification Truly Cross Over?’, will examine how gamification is being used across both casino and sports betting, and whether the two verticals can learn from each other. Experts Alex Tomic (Founder, Alea), Brian Christner (Chief Online Gaming, Grand Casino Baden), Alexis Wicén (CEO, Unibo), Mykhailo Kachanov (CBDO, Slot Catalogue), and Shahar Attias (Founder, Hybrid Interaction) will break down the standout mechanics in each vertical and assess which are most transferable. The panel will also examine whether gamification is genuinely driving player loyalty and engagement, or simply riding the wave of industry hype. The focus will then shift to how slot design is evolving into a more immersive and socially driven experience on the panel, ‘Casino Product Innovation & Content: The Future of Slots’. Experts Janick Bonnici (Principal Gaming Content Manager, Betsson Group), Steve Cutler (CEO and co-founder, KALAMBA), Petr Vonarshenko (Senior Business Development Manager, ELA Games) and Arjan Korstjens (Principal, Casino Marketing Academy) will explore how branded crossovers and release strategies are reshaping player expectations. Discussions will also touch on whether slots can evolve from standalone games into shared entertainment experiences that keep players coming back. Day two will move from insight to application, with a series of workshops designed to help attendees build and refine their own casino strategies. ‘What Will Casinos Look Like in 2036?’ will open the floor to a forward-looking, Ask-Me-Anything discussion on the future of casinos. Led by Korstjens and Dan Phillips (CEO, NEL Advisory), the session will explore how player behaviour, product innovation and operator strategy may shift over the next decade. From AI-driven game development to new mechanics that could disrupt the sector, this audience-led workshop will offer an unfiltered view of where the casino sector could be heading and how operators can prepare now. As AI reshapes how players discover brands, the workshop ‘The Future of Casino Search is Vertical’ will provide practical guidance on how operators can increase their visibility and influence within AI-driven search. Led by Ionut Constantinescu (CEO of Marlin Media), the session will break down how discovery is shifting from rankings to recommendations, and what that means for operators looking to capture attention in a more automated, AI-led environment. Alongside its casino focus, SBC Summit Malta’s agenda will feature dedicated tracks on marketing, regulation and product, as well as two workshop rooms. Workshop rooms will cover topics such as policy & PR, European markets, affiliation and leadership. Secure Your Tickets to SBC Summit Malta Group Pass 3+ (VIP Pass): Available for groups of three or more, this pass grants full access to conference sessions, the expo floor and networking events, all for a discounted rate of €400 per person. Single VIP Passes can be purchased at the full price of €600. Looking for an Expo+ Pass? It’s yours for €150. If you are an operator or affiliate, you can apply for a free pass! Operators can apply for a complimentary pass here | Affiliates can apply for complimentary passes here. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Optimove has entered into an agreement to acquire Smartico, with the deal structured to allow both companies to operate independently. Their respective brands, teams, product roadmaps, and day-to-day operational control will remain separate, and the Smartico founding team will retain full authority over the company’s strategy and daily operations. The transaction was announced on April 6 and is expected to close in the coming weeks, with no financial terms disclosed. Good to Know The founding team of Smartico — Arman Gal, Anton Antropov, Sergey Kobitskiy, and Yuval Mechoullam — will continue to lead the company. Smartico’s product suite encompasses CRM automation tools, gamification features, bonus utilities, AI models, jackpot systems, free-to-play mini-games, and raffle platforms. This acquisition marks Optimove’s fourth, following its purchases of DynamicMail, Axonite, and Adact. Optimove Maintains Smartico’s Independence in New CRM Acquisition Instead of folding Smartico into its existing product stack, Optimove is supporting a dual-brand framework. This choice is significant because both companies compete in the same iGaming CRM market: Optimove focuses on data-driven CRM and AI-powered decisioning tools, while Smartico has built its brand around CRM solutions directly integrated with gamification. Optimove has confirmed that both platforms will continue to compete in the marketplace. The timing of the deal is not arbitrary. Optimove cited that the global online gambling market was valued at $95.3 billion in 2024, with industry forecasts projecting a value of $185.17 billion by 2033, even as operators face increasingly regulated markets and heightened compliance pressures across regions. Smartico is the newer of the two companies. Founded in Bulgaria, its leadership team consists of Arman Gal, Anton Antropov, Sergey Kobitskiy, and Yuval Mechoullam. Its platform combines CRM automation with missions, badges, tournaments, jackpots, free-to-play mini-games, bonus tools, raffles, and AI models all within a single unified platform.Optimove is the more established business. Co-founded by Pini Yakuel in 2012, the company announced in 2021 that it had been bootstrapped for its first five years before securing a $75 million investment round led by Summit Partners. Summit also shared that Optimove has offices in Tel Aviv, New York, and London, and has maintained healthy profit margins while scaling its operations. The Smartico acquisition also aligns with Optimove’s long-term acquisition strategy. After prior deals for DynamicMail and Axonite, Optimove purchased gamification firm Adact in March 2025, meaning this latest purchase strengthens its strategy that has leaned into both mergers and acquisitions and organic product expansion. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Ripple noted that Africa’s digital asset policy is no longer a single unified narrative. It is evolving into a patchwork of national regulatory frameworks, each advancing at its own unique pace, with South Africa, Kenya, Mauritius, and Nigeria leading the majority of current regulatory efforts. Good to Know Ripple reports that roughly eight African nations currently have some form of crypto-specific regulation, with additional countries still developing formal regulatory frameworks. Chainalysis shared that Sub-Saharan Africa received over $205 billion in on-chain transaction value between July 2024 and June 2025, marking a roughly 52% year-over-year increase. Ripple ties this heightened demand to remittances, cross-border trade, mobile-first financial services, and rising stablecoin adoption. Africa’s Crypto Regulations Continue to Take Form This analysis begins with adoption usage rather than regulatory policy. Chainalysis found that Sub-Saharan Africa was the third-fastest-growing crypto region in its 2025 regional study, supported by retail activity, trade flows, and widespread use of digital assets in areas where banking access and cross-border payment options remain limited. Ripple uses this context to argue that clearer regulations are now becoming a key part of the next phase of market expansion. South Africa remains the most prominent example of a mature regulatory framework. Ripple noted that crypto assets are classified as financial products there, and service providers must register and operate under the oversight of the FSCA and FIC. Kenya is at a later stage of development but still making progress, with a legal framework for virtual asset service providers now enacted and still being refined through public consultation. Mauritius has expanded its licensing requirements and added guidance for stablecoins, while Nigeria has integrated digital assets into its securities regulatory framework and relaxed prior banking restrictions on licensed service providers. Beyond that leading group, the regulatory landscape becomes more inconsistent. Ripple shared that Ghana has implemented initial registration requirements, while Botswana, Namibia, and Seychelles are either drafting or implementing crypto-specific regulations. Ethiopia, Morocco, Rwanda, Tanzania, and Uganda are still in earlier review phases, evaluating how digital asset policy can align with local financial priorities. What makes this region so compelling isn’t just its adoption scale, but the types of usage seen. Chainalysis reported that the share of transactions under $10,000 is higher in Sub-Saharan Africa than anywhere else globally, indicating strong retail engagement. The firm also identified frequent high-value stablecoin transfers linked to trade and commercial payments, particularly in corridors connecting Africa, the Middle East, and Asia. Ripple also highlighted mobile money as a key component of this ecosystem. The firm noted that a region already familiar with digital-first payments has a more natural transition to digital assets, particularly for remittances, settlement, treasury management, and access to stable foreign currency alternatives. Ripple summarized the wider argument in a single statement: “Africa remains one of the world’s most compelling regions for digital asset adoption and growth.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Apple’s foldable iPhone still appears on track for a September debut, even after a Nikkei Asia report raised fresh delay worries during the device’s engineering test phase. Bloomberg noted Apple is still aiming to launch the phone around the iPhone 18 Pro and Pro Max launch window, though the schedule is not final. Good to Know Nikkei Asia, as cited by Reuters, stated that engineering issues could slow mass production and shipment timelines. Bloomberg reported that Apple still plans to release the foldable model in September, with retail stores possibly receiving the device around the same time as or shortly after the iPhone 8 Pro lineup. Initial supply may be limited, as the device is more complex to manufacture than a standard iPhone. Apple Foldable Launch Plans Remain On Track The first warning came from Nikkei Asia. Per Reuters, Apple has run into engineering snags during testing, and these issues could delay mass production or initial shipments if they take longer to fix than expected. Bloomberg pushed back on that assessment just hours later. Mark Gurman reported that Apple is still on course for a September unveiling, with the foldable model expected to launch alongside the iPhone 18 Pro and Pro Max or shortly after. Even so, both Bloomberg and TechCrunch noted that the launch is still months away, so the timing could still shift. Apple’s primary focus isn’t just the folding design itself, but the weak points that have held the foldable category back. Bloomberg reported that Apple believes it has improved screen quality and overall durability, and also made the display crease less visible when the phone is opened. This could carry more weight than the foldable label alone. Samsung and several Chinese phone makers have sold foldables for years, so Apple is entering the market late. A smoother screen and better durability would give Apple a clear path to stand out if the device launches in September. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Macau received 172,057 visitors on April 5, the Ching Ming Festival—also known as Tomb Sweeping Day, a holiday based on the lunar calendar. This day was a public holiday in Macau, mainland China, and Hong Kong. Macau’s Visitor Numbers Get a Boost From Holidays Between April 3 and April 7, the total number of arrivals hit 665,918, averaging 133,184 visitors per day. Authorities did not release year-over-year comparison data. The combination of holidays contributed to this trend. Mainland China observed the Ching Ming break from April 4 to April 6. Easter Friday is a public holiday in both Macau and Hong Kong, while Easter Monday is only a holiday in Hong Kong. Easter is not a holiday period on the mainland. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Paysafe is introducing cryptocurrency deposits for U.S. iGaming and daily fantasy sports operators via a new payment option powered by MoonPay. This product, named Pay with Crypto, allows players to utilize USDC, other stablecoins, or major cryptocurrencies, with their deposits automatically converted into U.S. dollars for gameplay where permitted. The process is designed for ease of use. Players can link a crypto wallet or scan a QR code to send funds, with the money appearing in their account without requiring a separate crypto-to-cash conversion step on their part. Paysafe stated that this new functionality is integrated into its Gateway, which already accommodates a range of payment methods including cards, digital wallets, eCash, Pay by Bank, and over 30 regional payment options. The introduction of this feature is driven by market demand. Paysafe reported that approximately 70.4 million American adults own cryptocurrency, and its own research indicated that 83% of U.S. players are interested in using crypto for payments. Operators also have flexibility in how they receive settlements. Utilizing MoonPay's infrastructure, they can choose to settle in stablecoins or fiat currencies. Paysafe announced the launch of this new service on April 7. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Uganda's gambling sector is expanding rapidly, prompting lawmakers to seek a larger portion of the revenue. Interactive gross win figures reached $438.3 million in 2025 and are projected to rise to $995.5 million by 2029, based on H2 Gambling Capital data. Sport betting was the primary driver, generating $328 million in gross win for 2025, while offshore platforms accounted for $114.8 million, representing over 26% of the interactive total. Good to Know Uganda seeks to tax betting at 30% GGR, increasing from the current 20%. A separate bill proposes adding a 15% withholding tax on net winnings from betting and gaming. If both bills are passed, the changes would take effect on 1 July 2026. Uganda Introduces Heavier Gambling Tax Measures In light of this, two new legislative proposals target both operators and bettors. The Lotteries and Gaming (Amendment) Bill, 2026 aims to raise the betting tax rate to 30% GGR, aligning it with the iGaming sector. Simultaneously, the Income Tax (Amendment) Bill, 2026 seeks to impose a 15% withholding tax on net winnings from betting and gaming. These measures were included in Uganda's broader 2026 to 2027 tax package. Currently, Uganda applies different tax rates across gambling activities. Following the 2023 reform, gaming activities, including casinos, were adjusted to 30%, whereas betting remained at 20% due to thinner profit margins. Should the new proposal be enacted, this disparity will be eliminated, bringing betting in line with gaming at the 30% rate. The implementation date is imminent. If approved, both proposals would become effective on 1 July 2026, leaving operators with limited time to adjust to a higher tax burden and leaving players facing a direct reduction in net returns. iGaming Business noted that the harmonized 30% rate would place Uganda among the countries with the highest gambling tax burdens in Africa. Uganda is not the only nation moving in this direction; Kenya introduced a 5% tax on betting wallet withdrawals and a 5% excise duty on deposits last year, and in February 2026, Lagos, Nigeria, also implemented a 5% withholding tax on winnings This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Premier League teams are entering a more constrained sponsorship landscape as the prohibition on front-of-shirt gambling agreements takes effect following the current season. This rule was approved in 2023, and clubs now confront a collective deficit estimated at around £80 million leading up to the 2026/27 campaign. Good to Know Nine Premier League clubs haven’t locked in a new front-of-shirt sponsor for the upcoming season. A total of twelve clubs remain without signed deals as the season draws near. Per The Guardian, sponsorship offers for clubs outside the big six have dropped by roughly 50%. Premier League Sponsor Valuations Decline Ahead of Gambling Ban The decline is hitting hardest for clubs outside the top tier. According to The Guardian, shirt sponsorship bids for many teams have fallen from a previous range of £8 million to £12 million per season to approximately half that level. Some clubs are now shifting existing sleeve, stadium, or training ground partners to the front of the shirt at reduced rates. Bournemouth and Brentford are among the examples already mentioned. Both teams have moved existing commercial partners into the main shirt position, but for less money than gambling brands previously paid. “Nearly everyone is losing money,” a senior club executive told The Guardian regarding ongoing negotiations.“Outside the big six, shirt sponsorship offers have dropped by around 50% from a range of between £8m and £12m a season. There may be some exceptions but it is a very diffi­cult market. And with some clubs ­opting to switch sleeve or training kit partners to front-of-shirt, there is a knock-on effect for those deals too.” In April 2023, the Premier League announced that clubs had collectively agreed to remove gambling sponsorships from the front of matchday shirts starting with the 2026/27 season. Sleeve branding and other forms of gambling advertising were excluded from this voluntary restriction. Everton provides one of the clearest examples of how clubs are adapting. Stake, the club’s current front-of-shirt partner, is set to stay involved as a sleeve sponsor even after losing access to the Great Britain market. The Gambling Commission stated in February 2025 that Stake would exit Great Britain, with the site’s final shutdown scheduled for 11 March 2025. For many clubs, the issue is straightforward. Gambling companies had become some of the highest-paying shirt sponsors in football, especially for teams outside the elite tier. Replacing that revenue has proven far harder than swapping the logo on the shirt. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - In February, Virginia’s sports betting handle hit approximately $574.6 million—an increase of 3.2% compared to the same month last year—with mobile betting once again accounting for nearly all of this activity. Good to Know During the month, players took home $517.53 million in winnings. Adjusted gross revenue generated roughly $9.3 million in tax payments. Virginia’s casinos also recorded $95.2 million in adjusted gaming revenue for February. Virginia’s Sports Betting Handle Continues to Rise The majority of February’s handle came from mobile platforms, totaling around $571.56 million. Retail sportsbooks located within casinos contributed an additional $3.04 million. Currently, Virginia has three permanent casinos in operation: Hard Rock Hotel & Casino Bristol, Rivers Casino Portsmouth, and Caesars Virginia in Danville. Players earned $517.53 million in winnings, while Virginia’s total adjusted gross revenue amounted to approximately $53.8 million. Per state regulations, sports betting is taxed at 15% of each permit holder’s adjusted gross revenue, after subtracting winnings and other permissible deductions. In February, 10 operators reported positive adjusted gross revenue. Out of the approximately $9.3 million in taxes generated, around $9.07 million will be allocated to the general fund. An additional $232,599 will go to the Problem Gambling Treatment and Support Fund, which is managed by the Virginia Department of Behavioral Health and Developmental Services.The operators included in the February reporting period are Betfair Interactive US (in partnership with the Washington Commanders), Crown Virginia Gaming, BetMGM, Rivers Portsmouth Gaming, Caesars Virginia, Bally’s Interactive, Penn Sports Interactive, Colonial Downs Group, HR Bristol, Hillside (Virginia), PlayLive Virginia, and Sporttrade Virginia. Virginia’s broader casino market also continued to expand. The state’s five operational casinos produced $95.2 million in adjusted gaming revenue in February, based on Virginia Lottery data shared by Gaming Intelligence. Beyond current sports betting figures, development efforts are ongoing. Construction on the $750 million Norfolk casino began in February 2025, while the $1.4 billion Live! Casino & Hotel Virginia project in Petersburg broke ground in March 2025. Norfolk launched an Interim Gaming Hall in November 2025, and a temporary Live! Casino Virginia facility opened in Petersburg in January 2026 under the Cordish Companies. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - New Jersey voters continue to express disinterest in having casinos located outside Atlantic City, according to a recent Fairleigh Dickinson University poll. Support for such a move stands at 44%, while opposition remains around 50%, showing little change from previous surveys conducted in 2014 and 2016. Good to Know A comparable referendum failed in 2016, with 77% voting no. Among voters aged 65 and older, opposition reaches 58%. SCR31, the current proposal for racetrack casinos, has been pending in committee since January 13, 2026. Under current legislation, Atlantic City remains the sole location for legal casinos in New Jersey. Any alteration to this would necessitate a constitutional amendment, requiring approval from both lawmakers and the electorate. If the proposal advances, a referendum could potentially occur as early as November. New Jersey Casino Expansion Still Lacks Voter Support Proponents advocate for casinos at existing racetracks, primarily the Meadowlands and Monmouth Park, partly to address new competition from New York. However, the poll suggests this argument has not significantly altered public opinion. Dan Cassino, a Professor of Government and Politics at Fairleigh Dickinson University, and the Executive Director of the FDU Poll, stated: “People formed their opinions about casino expansion a long time ago. Unless something dramatic occurs, presenting this issue to voters will likely lead to the same outcome as before.”Regional figures also present challenges for those backing expansion. In Bergen and Passaic counties, situated near the Meadowlands, only 38% support new casinos, while 56% are opposed. Younger voters are also not driving the issue; among those aged 30 and under, 45% support expansion and 49% oppose it. “The only development since this was last attempted is the opening of more casinos in New York,” Cassino added. “While that holds significant importance for those who wish to open casinos, it doesn't appear to resonate with the voters.” Atlantic City remains central to the discussion. Last year, the city's nine casinos generated $2.89 billion from physical slots and table games, an increase of 2.7% from 2024. Despite this, that total remains considerably below the more than $5.2 billion recorded in 2006, before nearby competition began to intensify. In 2025, only four of the nine casinos reported year-over-year gains from in-person gaming. Senator Joe Pennacchio is still endeavoring to reintroduce the issue through Senate Concurrent Resolution 31. This measure would allow voters to decide on the inclusion of slots and table games at the Meadowlands and Monmouth Park. Under the proposal, 30% of the tax revenue from these sites would be directed to Atlantic City casinos, with an additional 7% allocated to fund recovery and improvement programs in Atlantic City. The resolution was introduced on January 13, 2026, and continues to reside in the Senate State Government, Wagering, Tourism & Historic Preservation Committee. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Safer Gambling Week 2026 is set to run from November 16 to 22 across the UK and Ireland, with BGC, Bacta, and the Bingo Association once again leading the campaign following a record-breaking 2025 edition. Good to Know Safer Gambling Week 2025 generated over 80 million impressions across X, Facebook, LinkedIn, and Instagram—an increase of 40% year-on-year. 2025’s campaign received backing from Baroness Twycross, Nigel Huddleston MP, and Louie French MP. The initiative highlights tools including deposit limits, time-outs, and self-exclusion. Safer Gambling Week 2026 Secures November Dates BGC, Bacta, and the Bingo Association announced that Safer Gambling Week 2026 will take place from November 16 to 22, bringing together the regulated betting and gaming sector to promote safer play and direct customers to available support and control tools. The campaign covers the UK and Ireland and runs alongside the separate European Safer Gambling Week. These new dates follow a successful 2025 campaign. According to BGC, last year’s program delivered more than 80 million impressions across major social platforms— a 40% rise from the previous year. BGC also noted the campaign drew support from senior cross-party MPs and peers. “Now entering its tenth year, Safer Gambling Week has become a key moment to spark a national conversation about safer play among staff, customers, and their friends and families, while highlighting the wide range of tools available to help people stay in control—including deposit limits, time-outs, and self-exclusion,” BGC added. Grainne Hurst, Chief Executive of the Betting and Gaming Council, said: “Safer Gambling Week has gone from strength to strength, with last year’s record-breaking campaign showing just how powerful a united, cross-sector effort can be. The strong backing from Parliamentarians across all parties reflects the importance of this campaign and the shared ambition to ensure customers are protected and informed. “By working alongside Bacta and the Bingo Association, we will continue to raise awareness of the tools that help customers stay in control and promote safer play across the entire sector.” Activity is expected to run across online channels and land-based venues again, with operators, charities, regulators, and other stakeholders involved. In 2025, BGC reported that over 1.5 million unique accounts used a safer gambling tool during the week, while deposit limits increased by 14%. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Lithuania is drafting comprehensive gambling legislation that will mandate the use of a universal player card for all online and land-based betting activities, effective 1 January 2029. This initiative is part of a broader transition toward cashless transactions and enhanced state monitoring of individual gambling behavior. Key Details The mandatory card system will apply to both physical gambling establishments and remote platforms. Certain regulatory oversight adjustments are slated to take effect as early as 1 May 2027. Gambling operators are granted a three-year window to update their infrastructure ahead of the 2029 implementation date. Lithuania Proposes Universal Player Card System A legislative amendment proposed by the Ministry of Finance would require all individuals gambling in Lithuania to possess a physical player card. This system aims to link gambling activity to verified identities, allowing for the tracking of deposits and winnings across various operators. Furthermore, the use of cash in gambling venues will be eliminated in favor of non-cash payment methods integrated with the card. The implementation schedule is phased. Regulatory and operational requirements are set to commence on 1 May 2027, while the transition to the player card and cashless payment systems is set for 1 January 2029. The Ministry of Finance noted that operators will have a three-year period to upgrade or replace their current systems. Minister of Finance Kristupas Vaitiekūnas highlighted the player card as a cornerstone of the nation's strategy to mitigate gambling-related harm. He stated:“This strengthens the prevention of problem gambling and ensures that our primary objective—reducing access to gambling and its potential health risks—is effectively realized. “We are providing a three-year transition period to allow operators sufficient time to upgrade or replace their equipment to meet the non-cash payment standards required by 2029.” The draft legislation also seeks to grant the Gaming Control Authority expanded oversight regarding compliance for both land-based and online gambling. Operators will be required to integrate identity verification, transaction tracking, and self-exclusion protocols directly into the player card system. Proponents describe the initiative as a vital player protection measure. However, the scope of the proposal extends beyond standard venue-level oversight, as it would enable authorities to monitor gambling activity across the entire market rather than limiting oversight to individual operators. This interpretation is based on the details of the proposal and the nature of the card-tracking model.This plan aligns with a broader trend of tightening gambling regulations in Lithuania. Restrictions on advertising and sponsorships were implemented in July 2025, and the government has already intensified its efforts against unlicensed operators through enhanced blocking and enforcement mechanisms. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Skill On Net has been reprimanded by the Advertising Standards Authority (ASA) regarding a sponsored Instagram post that featured a stand-up comedian discussing pistachios. The advertisement for the white label casino operator Gecko Play featured an unnamed comedian performing a routine on stage. During the set, the comic remarked: “Gambling is really like eating pistachios, if you get a good pistachio, you want another good one, if you get a bad one, you want a good one even more,” which drew laughter from the crowd. At the bottom of the video, a GambleAware logo and an 18+ symbol were displayed alongside text reading “Gambling can be addictive please play responsibly,” with #AD appearing in the bottom right corner. According to the ASA, two individuals lodged complaints questioning whether the advertisement promoted irresponsible socially gambling conduct. Skill On Net contended that the comparison drawn between gambling and pistachios was meant to be ‘light-hearted, observational humour regarding the variability and unpredictability of outcomes’. The company further clarified that the post was not designed to ‘encourage persistent gambling, nor to suggest that individuals should continue gambling’ to chase losses. It also noted that the ad did not reference financial loss, raising stakes, risk-free betting, or excessive play. Nevertheless, acknowledging that the advertisement might be perceived in a manner that violates the CAP code, Skill On Net has taken down the post and revised its internal marketing guidelines in light of the complaint. The ASA responded by confirming that the advertisement violated the CAP Code because it trivialised the act of gambling after a loss instead of promoting responsible play. This ruling was made despite the inclusion of the GambleAware logo and the 18+ disclaimer, as the regulator determined these features did not change the ad's general message, ‘which made light of continued gambling following both wins and losses’. The ASA observed that viewers likely interpreted the statement to imply that gambling is ‘compulsive and hard to stop’. Additionally, the remark about wanting a “good one even more” after a “bad one” was seen as a subtle suggestion to place additional bets to recoup losses. The ASA elaborated: “We therefore considered the ad gave the impression that the decision to gamble, even in the face of losses, should be taken lightly and that it encouraged or condoned repetitive or frequent participation in gambling, including after losses. For that reason, we concluded that the ad was likely to encourage gambling behaviour that was harmful and therefore breached the Code. “The ad breached CAP Code (Edition 12) rules 16.1, 16.3 and 16.3.1 (Gambling).” The ASA mandated that the advertisement must not be broadcast again in its current form and that future marketing materials must not ‘portray, condone or encourage gambling behaviour that was socially irresponsible or could lead to financial, social or emotional harm’. For more stories like this, visit the new SBC Media YouTube Channel, the central hub for all multimedia content at SBC. Our team explores the major stories across the sports betting, iGaming, affiliate, and payments sectors. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.