Category: iGame

(AsiaGameHub) - Alberta appears to have provided the first clear timeline for launching its regulated iGaming market in the Canadian province. The province's regulator, Alberta Gaming, Liquor & Cannabis (AGLC), has released a guidance document for the iGaming transition period, detailing requirements for commercial operators seeking licences. The document outlines expectations for unregulated operators, stating they must submit applications, pay registration fees, and halt unregulated activities by July 13. The AGLC stated: "Any operator or associated entity running an unregulated lottery scheme in Alberta must submit a completed application and pay all applicable registration fees to AGLC by July 13, 2026. Operators must also stop all unregulated lottery scheme activities, including taking bets, by July 13, 2026. "AGLC may grant a maximum three-month extension to October 13, 2026, on a case-by-case basis, but only if an operator can show a compliance path for market launch that was not achievable before July 13, 2026." Though not a definitive launch date, this provides the industry with insight into the province's current timeline and pace for going live. Alberta iGaming Corporation (AiGC), which handles commercial agreements, anti-money laundering (AML), public complaints, and financial reporting, will set the official launch date. The AGLC added that all unregulated market activity must cease by the announced go-live date, regardless of whether it falls after July 13 or October 13 this year. Several operators, including Caesars Entertainment, have shown interest in Alberta's regulated iGaming market. However, the AGLC noted that fewer than 10 have paid the required fees so far. The six-month exemption provision only applies to iGaming suppliers that have paid the required fees and received written confirmation from AGLC that their application was accepted. The AGLC stated: "Despite strong interest from over 55 operator sites, only nine have paid the required fees to date. Regulatory Services is closely monitoring advertising and overall market activity, and continued non-compliance could significantly affect future suitability determinations." Regarding player accounts on unregulated sites transitioning to the regulated market, the AGLC stated that all outstanding bets must be resolved or cancelled beforehand, including settling open wagers, returning account balances, and notifying players about account closure timelines and procedures. Earlier this year, the AGLC published the Standards and Requirements for Internet Gaming, which outlines key iGaming components for the province, including licensing fees, tax rates, advertising, and player protection. Portions of the province's iGaming framework have been known since spring last year, when the iGaming Alberta Act was passed. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Care Quality Commission (CQC) has called on the UK’s new gambling harm treatment commissioners to maintain continuity during the shift to a statutory levy. Charities part of the National Gambling Support Network were commended for delivering ‘safe, effective, caring, responsive and well-led’ treatment. However, the CQC also recognized worries raised by GambleAware that the ongoing quality of care could be impacted as service commissioning moves to the NHS under a new funding model. The report stated: “We would urge commissioners to review the findings of this report to make sure services continue to provide care in a similar way so that people experiencing gambling harms still receive the care and support they need, and that there is ongoing oversight and assessment of the quality of services.” The Gambling Commission and GambleAware requested the CQC to conduct the review, with inspections occurring from May 2025 to March 2026. The 14 charities included in the review were the EPIC Restart Foundation, ARA Recovery For All, NECA, Gordon Moody, Beacon Counselling Trust, Primary Care Gambling Service, Aquarius, GamCare, GamCare Helpline, Adferiad, RCA Trust (Scotland), Betknowmore UK, Breakeven and Reframe Coaching. Findings showed that individuals dealing with gambling harm ‘could access services when needed and received personalized, needs-based treatment and support’. Longheld concerns The CQC joins a growing list of organizations expressing fears that the funding transition will slow treatment progress as the NHS becomes the primary treatment administrator, with services divided between England, Scotland and Wales. GambleAware noted in its legacy report ahead of closing on 31 March: “There is a concern that differences in local capacity could mean that the quality of services varies from place to place. Without deliberate action, these risks could erode progress made in prevention, early intervention, and equity of response.” The Welsh Government has already granted the Betsi Cadwaladr University Health Board £1.3 million to operate a gambling helpline for those with gambling problems in Wales. However, this will run alongside the well-known National Gambling Helpline operated by GamCare, sparking worries about confusion for people seeking help. GamCare confirmed it has contacted Welsh Minister for Mental Health and Wellbeing Sarah Murphy regarding the decision, aiming to clarify how the two services will work together to support those in need. The charity’s CEO, Victoria Corbishley, said: “The shared aim must be to minimise any confusion for those reaching out in moments of vulnerability. Our focus remains firmly on the people we serve.” Independence vote Organizations like GamCare are currently learning how much funding they’ll receive from the £120 million raised in the first year of the statutory levy—funded by a percentage of UK licensed operators’ gross gaming yield. But uncertainty around funding for longstanding charities has grown due to rumors that groups with past industry ties would be excluded. However, this position seems to be easing, according to Duncan Garvie, founder of BetBlocker. Speaking at the Illegal Gambling Prevention Summit, he said: “Pragmatically, there was always going to be some level of disruption. What I hope to see if a softening of positions and to reach a place where all stakeholders can be included in the conversation without the stigmatisation.” During the third sector charity review, GamCare shared that the CQC found no evidence its support and treatment were influenced by the gambling industry. Corbishley welcomed the feedback, stating that being recognized as independent is ‘fundamental to the trust people place in us’. “This independent assessment is important assurance for commissioners, partners, and above all for the people who rely on our services,” she added. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Louis Theroux’s in-depth investigation into the ‘manosphere’ and contemporary media consumption habits has highlighted a troubling strategy used by unregulated operators to attract a fresh audience to their sites. While the bulk of his new Netflix documentary examined the perspectives of four prominent influencers within this controversial movement, the film also featured several clips displaying the branding of gambling firms Stake and Rainbet. These clips and live streams are essential for maintaining engagement within the manosphere, attracting millions of views from a younger, more impressionable demographic across various social media channels. A significant aspect of this engagement is that these broadcasts often provide these viewers with their initial introduction to gambling. While the regulated industry implements safeguards to protect adolescent males, the unlicensed market aggressively targets their interest. HSTIKKYTOKKY just landed a massive 4x HUGE REDS win while ice fishing, taking home a significant sum... #stake #hstikkytokky pic.twitter.com/EJN94dBo96 — Soneclip (@soneclips) December 13, 2025 Both companies have gained a reputation for finding ways to ensure their logos are prominently displayed on social media, regardless of the nature of the associated content. Last year, Stake confirmed its departure from the UK market following a controversial promotional stunt involving adult film star Bonnie Blue at a British university. The manosphere has seen a surge in popularity in recent years, driven by figures such as Andrew and Tristan Tate, Jordan Peterson, and HSTikkyTokky—one of the central subjects of the documentary—who have collectively amassed millions of followers. At the heart of this movement are highly contentious views regarding the roles of men and women in society, which are regularly broadcast across social media platforms. This often manifests as misogynistic, racist, and homophobic rhetoric that is subsequently adopted by young, impressionable audiences. Louis Theroux: Inside The Manosphere arrives on March 11. For his debut feature-length documentary on Netflix, Louis visits Miami, New York, and Marbella to interview the influencers and creators driving the Manosphere movement.— netflix⁷ (@netflix) February 25, 2026 Despite these controversies, manosphere influencers are increasingly moving into influential circles, particularly in the United States. For instance, Donald Trump Jr, son of US President Donald Trump and a Strategic Adviser for Kalshi, has been seen in the company of Andrew Tate. The fact that even the most disreputable segments of the gambling industry are linked to these figures should be a major concern for the rest of the sector. Industry experts are aware that Stake and Rainbet operate within the black market, which carries significant implications for player safety and overall credibility. However, the typical viewer watching the documentary or encountering manosphere content on social media may simply view gambling as an inherent component of the movement. Studies across various regions have indicated that users of the black market are often unaware that they have moved away from the licensed sector. This highlights that the target demographic for unlicensed operators is no longer just the most vulnerable individuals; they are now aiming to ensure that many people's first experience with gambling occurs on unlicensed platforms. This represents a serious concern, as it suggests a potential shift in gambling culture for the next generation. As the regulated gambling industry faces ongoing pressure from activists and legislators regarding its reputation, it is now vital for the licensed sector to actively promote the advantages of the regulated market. The industry has frequently discussed the need to combat the black market, especially as the financial costs of operating legally continue to rise, yet there has been little concrete action so far. If consumers are unaware that a black market even exists, how can they be expected to remain within legal boundaries? Operating within a credible, licensed market should be considered a mark of integrity. As the distinction between legal and illegal sectors continues to fade, it is the responsibility of licensed operators to educate the public. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Grupo Codere has allegedly hired Jefferies and Macquarie Capital to provide advisory services for the company’s planned $2.3 billion sale. Spanish business publication Expansion, through Reuters, reported on Wednesday that though the sale remains in its early phases, non-binding indicative bids are due by mid-May, and binding offers are anticipated in early July. A finalized deal is expected to be targeted prior to August. iGaming Expert has contacted Codere seeking comment regarding the reported sale and the appointment of Jefferies and Macquarie Capital as advisors. Codere operates both land-based and iGaming services across Europe and Latin America in regulated markets including Spain, Italy, Argentina, Mexico, Panama, Colombia, and Uruguay. The report further noted that the transaction will encompass the group’s digital division, Codere Online. The gaming operator is owned by roughly 84 investment funds, with Davidson Kempner serving as its largest shareholder holding a 13.3% stake. This ownership setup has remained in place since 2024, when a debt-for-equity swap transferred control of Codere from the founding Martinez Sampedro family. Codere has faced a turbulent 12 months, as its online division was at risk of being delisted from the Nasdaq Stock Market in May of the previous year after it missed the deadline to file its Form 20-F for the fiscal year ending December 31, 2024. Within the following month, after fulfilling the stock exchange’s listing criteria, Codere Online successfully regained compliance with Nasdaq following the submission of the required form to the US Securities and Exchange Commission. For the fourth quarter of 2025, Codere Online announced a 15% rise in revenue, jumping from €52.7 million to €60.7 million, alongside quarterly and annual growth in active player counts: a 13% increase for the full 2025 year and a 20% uptick in Q4. Aviv Sher, Chief Executive Officer of Codere Online, stated: “In the fourth quarter of 2025, our net gaming revenue hit €60.7 million, which stands as the highest quarterly total in the company’s history. “This growth was primarily fueled by Mexico, where our net gaming revenue rose 31% following a 43% increase in our active customer base in the nation. In December, we reached a milestone of 100,000 active players in the country, putting us in a strong position for the upcoming summer World Cup.” Codere Online projects net gaming revenue of €235 million to €245 million and adjusted EBITDA ranging from €15 million to €20 million by the end of 2026. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - As AI continues to transform the software landscape, some voices in the tech industry are now questioning whether SaaS platforms are growing increasingly interchangeable. The common reasoning goes: if code can be generated extremely quickly, platforms are just products that can be copied at will. But in iGaming, where systems operate in regulated real-money environments, platforms carry responsibilities that extend far beyond the underlying code itself. Daniel Heywood, CEO at NuxGame, shares his perspective on this topic. Drawing on NuxGame’s experience as an iGaming software provider, he explores what truly sets mature industry platforms apart – years of hands-on operational learning, deep in-depth industry expertise, and strong connections across the entire iGaming ecosystem. iGaming Expert: Most current debates around AI and software assume that SaaS platforms are nothing more than collections of easily reproduced code. Is it misleading to frame iGaming SaaS platforms as interchangeable software products? Daniel Heywood: Yes, it is misleading, because in iGaming code is only the visible top layer. The real strength of a SaaS platform comes from the operational architecture built behind it. A full-fledged serious iGaming platform holds thousands of business rules: how payments perform under high traffic load, how KYC escalations are managed mid-session, how fraud signals interact with bonus mechanics, and what structure regulators require for compliance reporting. At NuxGame, for example, payment systems, compliance checks, and player protection controls are tightly integrated. If unusual activity is detected, the platform can trigger additional verification, adjust risk parameters, and log all relevant compliance data. That level of cross-system coordination is not something you can recreate just by developing new software from scratch. We see this same pattern in fintech. Many companies can now build a working payment app with AI tools, but very few can operate compliant infrastructure that meets the requirements of regulators and banks. Think of SaaS in regulated industries as an airport air traffic control tower. Any organization can buy planes. The critical, hard-to-replicate part is the control system that keeps all planes landing safely. iGX: If core technology can be generated quickly, why is the proven performance of top-tier iGaming platforms so difficult to replicate? DH: iGaming platforms constantly handle payment delays, unusual player behavior, regulatory updates, and sudden traffic spikes. Each of these challenges forces the system to adapt. Over time, these small adaptations become embedded as the platform’s built-in operational knowledge. At NuxGame, for instance, features such as loyalty points, tier levels, leaderboards, PvP battles, and Spin Wheels are shaped by real player behavior in live active markets. Operators customize these tools to structure player progression, reward activity, and add competitive dynamics. When these systems run in live gaming environments, they collect continuous behavioral data. This ongoing feedback gradually reveals which engagement mechanics sustain longer play sessions and repeat visits – insights that only come from real-world platform operation. In short, software can be written in months; operational maturity is earned over years of successfully running real-money platforms. That is a far longer investment than just rolling out a new feature. iGX: Operating an iGaming platform requires constant coordination with payment providers, regulators, and technology partners. How important are strong relationships and industry expertise when it comes to keeping these operations stable? DH: Strong relationships and industry expertise are absolutely critical, because managing an iGaming platform is rarely a purely technical task. Even small mistakes can quickly turn into costly problems in regulated markets. A misunderstanding of regulatory rules can delay a market launch. A poorly managed payment integration can interrupt player deposits. Entering a new jurisdiction without local knowledge can easily create compliance pitfalls that slow an operator’s expansion rollout. This is where experienced platform providers step in as operational partners. We work closely with our operator clients to address these business challenges within the NuxGame platform ecosystem. This work can include, for example, coordinating integrations with payment providers and prepping platforms to meet regulatory requirements before entering new markets. Figuratively speaking, strong relationships are the oil in a complex iGaming machine. When the industry runs at full speed (as it almost always does), less friction means fewer breakdowns and far fewer costly unexpected surprises. Frankly, that is something no piece of code can achieve on its own. iGX: When operators evaluate platforms, discussions often focus on features and integrations. In practice, what operational challenges should a mature iGaming platform solve for operators? DH: A mature iGaming platform should solve the practical challenges operators deal with every day, rather than just providing a list of software features. Payments are a great example. Operators need deposits and withdrawals to run seamlessly across multiple providers and currencies. When a provider slows down or experiences an outage, the platform must redirect transaction traffic and keep payments flowing. Uptime is another top priority. The platform has to stay stable during major sporting events or large marketing campaigns so users can keep playing without interruption. Compliance and new market launches are just as critical. Entering a new jurisdiction often requires adjusting reporting formats, updating responsible gaming tools, and modifying regulatory settings before the first player ever logs in. At NuxGame, we regularly help iGaming brands prepare for these launches while maintaining day-to-day operational stability. We see this same principle in industries like telecommunications or logistics: beyond just delivering technology, the infrastructure provider keeps the entire system running. iGaming platform providers operate the same way – as hands-on operational partners. At the end of the day, success in B2B iGaming depends on solving real operational problems. And that is why the true value of SaaS platforms lies in business logic, expertise, and relationships – never in code alone. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Allwyn AG has finalized the business merger of Allwyn International AG and OPAP to establish the second-largest listed lottery and gaming operator, a transaction it believes can shape the future of the iGaming industry. The deal was first unveiled in October last year, proposed as an all-share transaction valuing the combined entity at €16 billion in equity. Allwyn has now integrated its lottery and gaming business with the Greek firm’s operations in Greece and Cyprus, with OPAP rebranding its consumer-facing brand to Allwyn. This move also builds on a longstanding partnership between the two entities, which began in 2013 when KKCG Group first invested in OPAP. The company already held a 51.8% stake in OPAP prior to this latest transaction. Anticipated outcomes for the combined company in driving growth and shareholder returns include: Leading market positions across multiple geographies and product lines. Diversification by region, product, and channel. Advanced technological, content, digital, and innovation capabilities. A robust financial profile and resilient cash generation. A focus on responsible gaming and contributions to good causes. Karel Komarek, Founder and Chair of Allwyn and KKCG, stated: “Today, Allwyn enters a new chapter—one that builds on the momentum already defining our business. “Over the past 13 years, we have demonstrated the significant and sustainable value we generate for shareholders, for society, and through the experiences we provide to players. This progress has been rooted in partnership, trust, and a genuine dedication to innovation. “Allwyn possesses exceptional potential in the fast-evolving realm of consumer entertainment, and we have the strategic clarity, scale, capabilities, and ambition to shape the future of the industry.” OPAP’s shareholders approved the transaction during an extraordinary general meeting in January 2026, with more than 93% of OPAP’s share capital remaining invested in the combined company after limited exercise of shareholder exit rights. “Allwyn has exceptional potential in the rapidly evolving world of consumer entertainment, and we have the strategic clarity, scale, capabilities and ambition to define the future of the industry.” Karel Komarek, Founder and Chair of Allwyn and KKCG Allwyn is projected to have 770,799,070 shares outstanding—excluding treasury shares—once the company completes the purchase of shares from shareholders who exercised their cash exit rights. Of these shares, 22% will form the free float, with the remaining shares continuing to be held indirectly by KKCG. Allwyn retains its intention to pursue an additional listing on another international stock exchange. Robert Chvatal, Allwyn CEO, added: “This marks a major strategic milestone for Allwyn, and we begin our journey as a publicly listed global leader with a strengthened platform, enhanced financial flexibility, and a world-class team. “We are highly confident that our leading market positions, high level of diversification, and strong cash generation position us well to drive sustainable growth and ongoing value creation as we invest in innovation and future opportunities across our markets. “I would like to thank our shareholders, employees, and regulators for their support as we unite two best-in-class organizations to create the second-largest listed lottery and gaming operator globally.” Allwyn structure Allwyn intends to distribute €0.80 per share to shareholders following the completion of share purchases related to the cash exit right, with a scrip option available and further details to be released soon. The company also expects to relocate its domicile from Luxembourg to Switzerland by the end of Q2 2026. Komarek will chair Allwyn, with Chvatal and Kenneth Morton continuing in their respective roles as CEO and CFO. OPAP CEO Jan Karas and CFO Pavel Mucha will remain at the helm of OPAP’s operations in Greece and Cyprus. The eight-member board of directors will include six existing Allwyn directors—including Komarek—along with two newly appointed independent non-executive directors. Novibet exit The OPAP deal was not Allwyn’s only pending transaction, as the company has been seeking to acquire a 51% stake in Novibet since December 2024. However, the Hellenic Competition Commission opposed the deal, prompting the company to terminate the transaction with Novibet’s owner, Logflex MT Holding Limited. The company stated: “While Allwyn and Logflex MT Holding Limited put forward carefully considered proposals to the HCC, Allwyn is committed to pursuing only transactions that would deliver clear value to shareholders. “Allwyn and Logflex MT Holding Limited therefore no longer expect the previously announced transaction to proceed.” Allwyn also completed its majority acquisition of PrizePicks in the US earlier this year, securing a 62.3% majority stake in the company for approximately $1.6 billion. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A recent Australian study has examined the influence of gambling marketing on the attitudes of women in Victoria. According to researchers, contemporary advertising, influencer material, sports affiliations, and brand initiatives are normalizing betting and downplaying its associated risks. Good to Know The study involved 525 women in Victoria aged 18 to 40. 79% said they had gambled in the previous 12 months. Researchers said influencer campaigns, women sports sponsorships, and cause-linked promotions were key concerns. Academics from Deakin University and Curtin University reported that many participants perceived gambling as more socially acceptable due to current marketing strategies. The research highlighted indirect methods, such as collaborations with influencers, novelty betting markets related to entertainment, and promotions associated with women's sports or charitable causes, rather than just overt advertisements. Three main themes emerged from the feedback: gambling appeared more normalized, women felt increasingly encouraged to participate, and the risks seemed minimized. Some respondents stated that betting promotions are crafted to "encourage," "attract," and "tempt" new customers, particularly younger women whose lifestyles are intertwined with platforms like Instagram and TikTok. Conducted online between June 14 and July 1, 2024, the survey targeted women aged 18 to 40 in Victoria. The majority (76%) resided in metropolitan Melbourne, and the average age was 31. The study found that 79% of participants had engaged in gambling within the past year.Strong criticism was directed at the tone and framing of the advertisements. Women reported that promotions often present betting as a casual, social, or safe activity. One participant remarked: “I think there is a lot of harm in promoting gambling in this way for anyone.” She added: “It makes an addictive activity appear harmless.” Another participant noted: “They make it seem harmless and can become a light joke.” The study identified influencer marketing as a significant factor in this perception. The survey reported: “Social media influencers were described as ‘relatable’ and ‘desirable’, and their involvement in gambling promotions was seen to make gambling seem glamorous and aspirational.” Researchers also emphasized a strategy perceived by respondents as gender-targeted reputation management by betting firms. Initiatives linked to International Women's Day or breast cancer awareness month were frequently met with skepticism. Nonetheless, some women conceded that such campaigns could foster trust in gambling brands, potentially enhancing the impact of their marketing.A sense of FOMO (fear of missing out) was also evident. Some participants expressed that when betting is integrated into entertainment, sports, and social media, it begins to feel like a standard aspect of contemporary living. In this environment, gambling can appear less hazardous and more like an expected social activity. The paper contextualized these findings within the broader Australian landscape, citing data that indicates annual gambling participation rates among Victorian women are nearly equal to those of men, with approximately half gambling yearly and one-third doing so monthly. The researchers contended that current regulations might be insufficient, as the primary influence now stems from indirect promotion instead of direct advertising. They advocated for stricter controls on influencer agreements, novelty markets connected to popular culture, and corporate social responsibility projects that also function as brand marketing. The authors also supported targeted public education campaigns designed to help women identify these marketing tactics and better evaluate the risks of gambling. At iGaming.org, we advise caution in attributing significant policy weight to a study of this nature. The sample size of 525 is relatively small, the methodology is subjective, and the findings are largely based on qualitative attitudes rather than quantifiable behavioral data. It is also reasonable to question the exclusive focus on women and whether this approach lends the study an authority that the core data may not entirely justify. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.